(08-02-2016 04:37 PM)darktangent Wrote: [ -> ]@NonConformer
I have been regularly working on my copy writing skills for last month and a half. After reading few recommended books on copywriting, I have concluded that your English writing skills matter a lot. If your prose is week, no matter who good the content of copy is, it will have not impress the client.
What is your take on it? Do you recommend some good English Books which can help copywriters to improve their English prose?
Thanks
What will impress a client is increasing their profits. lol
But seriously, the best copy I have used is copy that makes your words disappear. Copy that is conversational and flows without any need to worry about grammar or trying to impress anyone.
And by best - I mean most profitable.
Write like you talk. (not as easy as it sounds)
Also, in my experience, the better story you tell... the more compelling your copy. This also comes right back to conversational copy.
The market you are targeting would obviously play a roll here. For example, if you are trying to sell something technical to say an engineer... you'll probably find that your copy would be more profitable if you use more technical terms.
Notice I said "probably," which brings me to this...
No matter who you are targeting, they are all just people.
I would say to always write like you are sitting across from someone having a conversation. I'm doing it with you right now. I'm talking to YOU, not a group of people, even though this will be read by many people with the same effect.
And in the end - there's only
ONE possible way to know for sure what works for your particular market. ---> Testing
Always test your copy.
Always be trying to beat your control.
One last thing. I have found that if I'm targeting the "general herd" so to speak, the more technical and advanced the writing... the
less profit it will produce. You need to dumb it down. Write on an 8th grade level and I bet you'll make more money.
There's plenty of shares in the copywriting section on here that can help you write like this. Grab the "Words that sell," "writing for the web" and similar shares. Some of the books focused on persuasion would be beneficial to you. Start with "Influence." They are more important imo.