07-02-2016, 09:38 AM
(07-02-2016 07:40 AM)darktangent Wrote: [ -> ]Hi NonConformer,
I hope you reply to my post, it would be an honor to me. I look to you as a mentor. One which helps without any paybacks.
Following your advice, i have stopped downloading every WSO and every other product and spent some time on classic courses. I have read through the 4 books you referred. I would accept that i have not read through them completely, but I have read enough from them to give me a basic understanding.
Now, I would write the issue. I am confused. Whenever i try to learn more about copy, my mind pulls me back with the logic that I need to have a product first and then work on copy. When i start working on a product ( I am a software engineer, well versed with a lot of online technologies) I get afraid of the competition out there and my limited copy skills.
As a mentor, I would like to ask you which path should I follow. Traffic generation is not a big deal, there is a lot of data available on this forum. So the next step is product creation and copy writing. So should I write a product first, decide upon its features and then write a copy for it? Should I work as an affilite and master my copy skills first and then move on to product creation?
I would be obliged, Thanks
Neither...
You should find out if there's actually a market/demand for your "potential" product before you even think about wasting any time, resources or funding on creating the product or writing the copy.
I've met way too many people who think they have a great idea and jump on it blindly only to later find out that they highly underestimated the market for their "great" idea. Great ideas are a dime a dozen. I can sit here all day long and come up with idea after idea after idea for all kinds of products... whether they would make any money is a whole different story.
As for product development and copy - there is no set format to follow, everyone is different. I like to have a LOT of compiled research and then focus on writing (or outsourcing) much of the copy before the product exists. That copy and research compilation is obviously invaluably useful for testing markets, pre-selling, building prospect lists etc, but that's not solely why I do it. If you know there is a market demand available, I think it's easy to create a product based on your copy... simply live up to what you claim in your copy and you'll have a winning product.
Many people fail because they ignore everything I just said. So be careful of the following:
- Assuming things (trying to guess the market)
- Ego (thinking they know it all)
- Looking for gimmicks
- Ignoring the fundamentals
- Performing little to no research (not understanding the market)
- Trying to do everything themselves
I can go on... but you get what I'm saying.
- NC