[GET] Ron LeGrand and Dan Kennedy - Platform Speaking And Sales Bootcamp

[GordonShumway]

Ron LeGrand and Dan Kennedy - Platform Speaking And Sales Bootcamp

NOTE from G.S.
I have had a few people reach out to me about this course. Sorry for the late reply, my keyboard time has been limited as I have been on a personal mission...

(From the Original Sales page)

Dear Friend, Can you see yourself in a part-time business where you can literally create six figure paychecks on demand while simultaneously setting up back-end, passive income streams that produce money without your participation? Have you ever thought you’d like to be in the seminar business so you could fill a room with raving fans and make a lot of money quickly? Or do you have aspirations to be a speaker, where you can take the stage and sell products, selling as much as $250,000 an event? Or maybe you’re already a speaker and would like to work less and make more a lot more. Either way I can help. I can help you have a business where you help change peoples lives and get an endless stream of testimonials, thank you letters, gifts and even hugs wherever you go.

I do all these things and I’ll be sharing everything I know about the seminar and boot camp business in a very special home study system. It’s called the SPEAKER and PROMOTERS BOOT CAMP HOME STUDY SYSTEM.

That’s right, it’s a combo course. Learn how to promote amazing seminars and boot camps, and, if you’re interested, learn how to be a platform speaker. Do both and you’ll really be raking in the dough! I want to give you the opportunity to learn both sides of this business. But first…

Let me tell you a little about myself (after all, I’ve made millions doing this myself) and then I’ll share all the elements of a successful seminar business with you. Read on for the exciting details that can make you rich!

My name is Ron LeGrand and I’ve filled and conducted seminars and boot camps for 20 years now. We do almost 100 boot camps per year ranging in price from $1,500 – $6,000. They last three to five days in length and have an average attendance of 150 people. Add to that over 150 one-day workshops a year, some with over 400 people, and I guess it’s fair to say I understand this business.

I’ve also been a speaker at events all over North America and delivered speeches from 35 minutes long to 5 day training events. I can’t remember a single one of those times I didn’t sell at least $25,000 worth of products with only the words from my lips.

You don’t have to create a machine of this size to get wealthy quick. Any one of our one-day events average enough net profit to pay most job slaves for a full year. The net profit from a three-day boot camp rivals the annual salary of a top corporate CEO.

In my Speaker and Promoter Home Study System, I’ll show you how to work from both ends of the business and you’ll be able to use what suits you best. We no longer offer the live events for these trainings, but we’ve put them on CDs and DVDs so you get all the same information, plus the manuals and workbooks, to use right from your own home. With all this information, you’ll have the knowledge to create a business from either side of the stage – on it or behind it. For starters, let me tell you about the Promoting side.

SEMINAR AND BOOT CAMP PROMOTERS
Here’s a real life example of how you can start and run a seminar business from scratch and not be an expert on anything. To do so I’ll have to disclose some family secrets and probably embarrass my daughter, Vicki, a little. I’ll just do it and ask her permission later.

In 1999 Vicki got tired of working for the corporate machine we built from a $10 seminar and decided to start her own business. She had no products. She isn’t a speaker or an expert on anything. She decided to sell information products because that’s what she and I had done most of her adult life.

We put our heads together and licensed a couple products we started selling by mail. Soon she got the idea to create a seminar and teach others how to sell information products. She knew she wasn’t going to be the one to teach the seminar so she got the smartest, best qualified, most handsome and modest guy on the planet to teach it…ME.

Then I teamed up with my marketing mentor Dan Kennedy and we put together a format and built the three-day seminar from scratch in about 3 days. To this point, Vicki didn’t have a dime in this venture because she talked us into waiting until after the event to get paid. In Dan’s case, his payment was a percentage of his sales he made at the event.

I think they call this one of those nothing down deals. Anyway, here’s the numbers from Vicki’s first 3-day boot camp she had us create and deliver while she stood in the back of the room and processed credit cards... (no numbers provided in my copy of the words from this old sales letter)


CD 1

1. Ron’s Overview of Bootcamp
2. Ron’s Success w/ Speaking/Sales
3. Guest Introductions
4. Dan Kennedy - Building a Speech

CD 2

1. Dan K. - Building a Speech (cont’d)
2. Building a Speech That Sells
3. Reveal Something New to the Audience
4. Kennedy’s Speech Transcript
5. Take Control of the Audience
6. Issues

CD 3

1. Ron and Panel. - Building a Speech (cont’d)
2. Ron Starts His Close
3. Questions
4. Credibility
5. Image Perception
6. Basic Philosophies
7. RE Profit Centers
8. style - Wright’s Comments
9. Ron’s Close (cont’d)
10. Bonuses

CD 4

1. Ron and Panel - Building a Speech (cont’d)
2. Humor
3. Step by Step Process
4. Suits For Presentation
5. Ethics
6. Boring Stories?
7. Ron’s Video Close
8. Creating A Rush
9. Leading the Rush
10.Critique of Ron’s Close

CD 5

1. Key Ingredient to a Close
2. Building an Irresistible Offer
3. Involve Audience
4. Testimonials
5. Justify Cost
6. Don’t Drag Close
7. Wright’s Close (preamble)
8. Wright’s Close - Part 1

CD 6

1. Wright’s Close (cont’d)
2. Wright’s Close Critiqued
3. Presentation Positioning
4. Order Forms vs. Stamped
5. Product Support
6. Pricing Survey
7. Flashy Jewelry
8. Comments on Close
9. Irresistible Offers
10.Product Guaranties

CD 7

1. Letter Book
2. Try Before You Buy
3. Ron’s TV Show Examples
4. The Only Thing That Matters
5. Sense Of Urgency

CD 8

1. Creating Products
2. Platform Selling
3. How Does It Look From the Stage?
4. Product List
5. Price Judgment
6. Big Chance
7. Package vs. Cafeteria
8. Build Value
9. Premiums and Bonuses
10. Advanced secrets

CD 9

1. Advanced secrets (cont’d)
2. Pricing
3. Nightingale Conant Influence
4. Advanced Secrets
5. The 5%
6. Odd vs. Even
7. Order Forms
8. More Advanced Secrets
9. Transcript Book

CD 10

1. Product Sales
2. Global Sales
3. Income Streams # 1
4. Income Streams # 2
5. Income Streams # 3 and # 4
6. Testimonials

CD 11

1. Selling Environment
2. Bob Campana’s Close
3. Audience Critique 1
4. Audience Critique 2
5. Audience Critique 3
6. Ron and Panel Critique
7. Delivering a Speech
8. Wright’s Intro For Ron
9. Using Visuals

CD 12

1. Using Visuals (cont’d)
2. Overhead vs. PowerPoint
3. Umms and Ahhhs
4. Loren - Health Fasting
5. Getting Back to Basics
6. Room Environments
7. Hecklers

CD 13

1. Lou Brown’s Close
2. Ted Thomas
3. Steven Roth

CD 14

1. Copyright and Sales
2. General Leads
3. Campaign Testimonies
4. Campaign Letters (Part 2)
5. Joint Venture Partners
6. Outbound Telemarketers

CD 15

1. Panel Comments
2. Building a Back-end
3. Speaking Is Long Term Income
4. Dan’s Staffing
5. Panel’s Staffing
6. Back End Options
7. License Products
8. Joint Venture
9. Products You Can Create

CD 16

1. Products You Can Create
2. Coaching
3. Teleconferencing
4. Good Marketing Plan
5. Voice Mail Blasts

CD 17

1. Booking Arrangements
2. Measuring Success
3. Note Owl - Bonus Session
4. Naming (Sex Sells)
5. A/V promotion
6. Speaking Often
7. Use Media and Fill the Room
8. Whether or not to Charge Admission
9. Creative Work

CD 18

1. Speaking Often ( cont’d)
2. Presentation Format
3. Merchant Accounts
4. Product Ready For Delivery
5. Examine Numbers Realistically
6. Self-directed IRAs
7. Multiple Streams of Income

CD 19

1. Wright’ Multiple Streams Of Income ( cont’d)
2. Ron’s Multiple Streams
3. Dan’s Multiple Streams
4. Ernie’s Multiple Streams
5. Jeff Kaller’s Close
6. Rick’s Revenue Flow Stream
7. CD Vs Tape
8. Dan’s Critique of Jeff Kaller’s Close
9. Ron’s Critique of Jeff Kaller’s Close

CD 20

1. Ron’s Critique of Jeff’s Close (cont’d)
2. Ernie’s Comments on Jeff’s Close



NOTE from G.S.

This is an Audio course ONLY. You will need ALL 3 parts before you can unzip this. I used 7Zip to make it.

Magic Button :

https://www.mediafire.com/file/8yp3xv2zv...p.001/file
https://www.mediafire.com/file/urm8wyyp6...p.002/file
https://www.mediafire.com/file/e5hjabpfd...p.003/file

2022-02-21: UPDATE

Please read Post #2 from Theo1 AND Post #4 from me... Together, this gives you the missing Manuals from this awesome package.

2022-02-22: UPDATE

Please read Post #9 from Theo1 AND Post #10 from me.... More Treasure on how to Power Present for Added Impact and add more to your bottom line!


Reps are always appreciated.

Cheers,

G.S.

[Theo1]

Hey Gordon!

Thanks so much for putting this up for EVERYONE- I could write pages about how valuable this course is.

I remember when I first heard about Ron putting this course on in 2002 (don't anybody run away from that scary date- this stuff is truly EVERGREEN) it was $10,000, and although I DID have the cash to go, I just couldn't fit it into my schedule, it was out of state, etc., but I didn't despair too much knowing he would be recording it.

BTW I was a big Ron fan back in the day and attended many of his real estate boot camps, made some good money from his techniques mainly flipping, and this was back in the scouring the MLS days but anyway-

Fast forward to about 2 years later, and by then Ron had also done his Promoters boot camp in addition to the Speakers boot camp you have here. I went to another of Ron's real estate boot camps, this time with the sole intention of picking up this particular course, hoping of course for a "boot camp discount!" Well Ron didn't disappoint- He gave us all an awesome package deal- It included all of the videos, audios and manuals from both the Speakers course and the Promoters course- The cost? $1500 green ones- I was elated lol and I WAS the first in line-

Anyway, ALL that to say, that this is truly one of the most valuable marketing and selling courses out there IMHO, which I think holds a "little" water given the volume of courses and personal trainings that I have completed over the years. It is taught by some of the sharpest marketers in the business, including of course Dan Kennedy, but although the other guys may not be as well known, such as Wright Thurston and Ernie Kessler (who actually passed away in 2003 a year after the boot camp was done), trust me, these are guys you NEED to listen to- They are all self-made millionaires, and so much more is covered in this course besides just speaking from the platform-

They cover marketing in its various forms; how to build a rocketship-to-the-moon offer step by step; how to REALLY close both from the stage and in print; they even have a great section where they pull back the curtain and reveal their personal multiple streams of income, and what percentage of their income comes from the various streams-

PLUS, if that weren't enough, there are some great cameos and insights from the audience, which includes a stellar who's-who of marketing, which includes T.J. Rohleder, Ted Thomas, Bruce Norris (real estate), I believe Michael Kimble was also there, among others-

PLUS PLUS PLUS, if ALL that wasn't enough, the cost of the course alone delivered back 100x in spades when Dan Kennedy sits down with a transcript of his Multi-multi-Million dollar keynote Magnetic Marketing pitch, and walks us through every line, and the purpose of every paragraph, line, jot and tittle about HOW and WHY he structured this pitch the way he did, which remember he then proceeded to deliver word-for-word without ANY changes for the better part of 10 years, a speech that brought in tens and even hundreds of thousands of dollars every single time it was delivered-

Remember, Peter Lowe tried unsuccessfully multiple times to replace Dan on the Success tour events when Dan didn't feel like "working" as much- Dan himself says that NOBODY was able to bring anywhere near the same numbers as Dan- EXCEPT for ONE person- Ron LeGrand!

So clearly you're learning from the best of the best here-

You think I like this course just a "Little Bit?" LOL-

This is truly one of my "desert island" courses- Meaning of course if I were given only 5 courses to take with me stranded on a desert island for the rest of my life, this would definitely be in the top 5, possibly even the Top 3-

Ok enough with the hype- But I don't want to leave you empty handed here either, so if Gordon doesn't mind, I wanted to throw in a few pdf's here- Unfortunately, I haven't found a pdf for the original Speaker course and I haven't gotten around to scanning it, BUT I included the 2 pdf's that came with the Promoters course- Truth be told the Promoters course is not up to the speed of the Speakers course here, as it focuses mainly on how to run seminars, as opposed to the Speakers course- But for all you copywriters out there the second manual is packed with 8 of Ron and Dan's best seminar sales letters, including the letter for the Speaker boot camp, which are definitely worth studying-

Enjoy!

Code:

https://www.mediafire.com/file/56h7emev5r4qf8c/LegranPromo.zip/file

[discomix]

awesome share mates gordon and theo1

[GordonShumway]

@Theo1

Thank You for the awesome review and letting people know the value of this course.

You really hit it out of the park with your description of what is included and how you personally saw the value included.

I was thinking about it and even it was a long time ago, I thought that maybe I did have some PDF files for this course. So off for a visit to my trusty "Everything" search software to dig through my 57 TB of storage....

Took a while and some persistence because I had misspelled Ron's last name (Duh) but was finally able to dig up "Dan Kennedy - Speaking Driven Business Wealth Creation System". This is 3 PDF manuals and I believe these are the missing part that you are talking about above...

And you are so right. Some people see a date and think the material is useless today.... WRONG.... Some of the Purest Gold that has made me the most money has come from Legends that are long dead.

Dan and Ron lay it out in this course and give you some real treasure that if you just Stop, Listen, Learn, and Implement you will be well on your way to building the financial lifestyle you want.

Here are the missing Dan Kennedy Manuals:

Magic Button :

https://mir.cr/CGKYKIGS

Cheers,

G.S.

[Theo1]

Sure thing Gordon- I just wanted to convey to those who are interested, or even just "window shopping," that THIS one course really deserves a second or third glance-

I really hope some people here commit to listening to it in their car or something, and then go through it OVER AND OVER AGAIN, really learning it-

It is no exaggeration for me to say that I have been through this entire 3 day course in its entirety 10-15 times- Now we're talking since 2004 or so, so that gives me some time to do it lol-

And of course back when my cars had CD players I always had 1 or 2 of the discs in there as well-

So for those about to listen- Enjoy the ride!

[lijianenson]

Thanks for sharing

[crimsonHat]

GordonShumway, thank you so much for sharing this course. I am in your debt, sir.

Theo1, your insights into this course are valuable. There really is so much to learn by listening to this material.

Max Reps added for both of you! But G.S., max reps just begin to express my gratitude for you uploading this course for us.

Truly magnificent! Thank you.

[Milo76]

Thanks and reps to both Gordon and Theo.

I can't wait to get to it and give it a listen.

I've just gotten back in to Jay Abraham and have a mountain of it to tackle but I may let Ron and Dan cut in line, based on all the exciting feedback here.

[Theo1]

And Good News!

I was able to find the transcript of Dan's now infamous Peter Lowe Magnetic Marketing speech!

It's a pdf called "How to Get More Customers in a Month than you Now Get All Year!"

Perfect to read along with Dan as he tears apart every single psychological trigger he sneakily embedded in this multi-million dollar speech that left the thousands watching him every day in those stadiums helpless to resist reaching into their back pockets and throwing $297 at Dan over and over again!

This is truly a masterpiece and in the right hands, will ABSOLUTELY explode anyone's bottom line and create LIFE-CHANGING income!

(As a whole different aside- If you are REALLY interested in studying the best of the best examples of ridiculously lucrative Platform Speaking in addition to Ron, Dan and the gang here- Search out Russell Brunson's now legendary platform speech he gave at Grant Cardone's 3rd 10X event- Grab the transcript AND the actual video- Russell of course was pitching Clickfunnels, but the word on the street is he brought in multiple millions that day, no actually, in a mere "90 minutes!")- He may have broken the record that day for the most profitable speech in IM history at least-

**** AND, here's a little tip- We all know that Clickfunnels "Ain't cheap!" To say the least- Not if you want to do it right anyway- And as well known a brand as Clickfunnels is today- It Don't Sell Itself! As magical and mystical and full of IM Wizardry you might think Russell POSSESSES-

He STILL had to create a 90 minute "Compelling, Entertaining, and MOTIVATING Case" as to why EVERYBODY there needed to grab Clickfunnels immediately- He did NOT just go up there, say Hi I'm Russell, and you need to buy my product Clickfunnels right away- Not at all- As you will learn, similar to when you're writing the most compelling COPY- Every word you utter in your "speech" (meaning sales argument) the audience is constantly, continually saying to themselves-

So what? So what? So what? So what?

One slip up, one false move, even one "Um" spoken, can likely be the death knell to your whole presentation- Which means, when you leave the conference, the promoter who hired you with Sky-High hopes and expectations, will hand you a check for a Big, Fat- ZERO-

Which REALLY means- You ain't never speaking there ever again!


Anyway, rant over- When you're done going through this- GRAB Russell's speech right away!

Enjoy!

Code:

https://www.mediafire.com/file/6vicq4xtwt98b6k/MagMktEbook.PDF/file

[GordonShumway]

@Theo1

Thank you for once again adding more value to this share! I really appreciate it.

I love having the Transcript of Dan's pitch and the information he shares. I find it much easier to work with than either Audio or Video.

Don't get me wrong, for me, video is very powerful. You can build your connection to the audience easier (in my opinion) with video as they get your speaking cadence and the body language you use. Done right, it is a very powerful tool in any marketers toolkit. But to have a written transcript of something that you want to dissect, study, learn from and then put in to practice for your own product or service has a higher value for me.

I had a look through my archive for the Russell Brunson pitch you mentioned and sure enough, I got it. It was on Day 2 of Grant Cardone's 10X Event in 2018. I do NOT have a transcript of the pitch, but anyone the is serious can watch the video, rewind, learn from this and the way Russell speaks from stage.

Here is the Russell Brunson pitch (2 Parts and you need both fo them - I used 7Zip)

Magic Button :

https://www.mediafire.com/file/vfa9a8gn2...p.001/file
https://www.mediafire.com/file/tkrm7mgb0...p.002/file

Again, I want to Thank You for sharing your insights. Adding value and talking about what you believe is the right add-ons to make this share more valuable to the community. It is members like you that make BBHF one of the best sites around for learning how to improve your online business and marketing skills.

Cheers,

G.S.