[GET] Positioning: The Battle for Your Mind - Al Ries and Jack Trout

[Jimmy456]

Description:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

1) Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there

2) Position a follower so that it can occupy a niche not claimed by the leader

3) Avoid letting a second product ride on the coattails of an established one.

Amazon page:

Code:

https://www.amazon.com/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90

Download:

Magic Button :

Code:

http://dreamsupport.us/justin/Books%20&%20Textbooks/Business/Positioning%20%20The%20Battle%20for%20Your%20Mind.pdf

[Miguelrivas]

Excellent, many thanks, repped

[kontiki]

Tq for sharing this classic, repped!