03-18-2018, 06:43 PM
Description:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
1) Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
2) Position a follower so that it can occupy a niche not claimed by the leader
3) Avoid letting a second product ride on the coattails of an established one.
Amazon page:
Download:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
1) Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
2) Position a follower so that it can occupy a niche not claimed by the leader
3) Avoid letting a second product ride on the coattails of an established one.
Amazon page:
Code:
https://www.amazon.com/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90Download:
Magic Button :
Code:
http://dreamsupport.us/justin/Books%20&%20Textbooks/Business/Positioning%20%20The%20Battle%20for%20Your%20Mind.pdf