[GET] How To Make Your Advertising Make Money (Classic!) - John Caples

[NonConformer]

How To Make Your Advertising Make Money

Get it... devour it... devour it again... and again until it's burned into your membrane!

In this remarkable reference, John Caples, a man who has won countless awards and
made millions of dollars for some of the largest companies in the United States, draws
upon more than 50 years of experience to show you how to write advertising copy that
sells anything and everything... write headlines that command instant attention...save
thousands of dollars in expenses each year...and much more.


Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for
every copywriter, creative director, and business executive who wants to learn how
to write copy that sells-from the master who most say did it better than anyone.

chapter 1 - Secrets of Successful Advertising

chapter 2 - Twelve Ways to Find Advertising Ideas

chapter 3 - Three Famous Case Histories

chapter 4 - How to Get Advertising Ideas from Brainstorming

chapter 5 - 303 Words and Phrases That Sell

chapter 6 - How to Write Sentences That Sell

chapter 7 - Sales Appeals That Last Forever

chapter 8 - How to Write Headlines That Make Money

chapter 9 - How to Use Stories to Sell Products and Services

chapter 10 - Tips on Copywriting

chapter 11 - How Editorial-Style Ads Can Bring Increased Sales

chapter 12 - How to Write Sales Letters That Make Money

chapter 13 - How Direct Response can Help General Advertisers Make Money

chapter 14 - How to Write Small Ads That Make Money

chapter 15 - How to Write Radio Commercials That Get Action

chapter 16 - How to Apply Mail Order Know-How in Writing Television Commercials

chapter 17 - Summing Up Seccess Secrets I have Learned in 50 Years in Advertising




Get It:

Magic Button :

Code:

http://mir.cr/0FUQ7G42
or:
http://www42.zippyshare.com/v/16124948/file.html

Show some love and hit the add reputation link:
                         

[NoJob]

This is classic and should be a 'must read' for anyone that sells anything. . . NonConformer, you too are a classic and your shares here are absolutely the best! It goes without saying, many thanks and reps added.

[NonConformer]

(01-25-2014 01:29 PM)NoJob Wrote:  This is classic and should be a 'must read' for anyone that sells anything. . . NonConformer, you too are a classic and your shares here are absolutely the best! It goes without saying, many thanks and reps added.

Victor Schwab's book on classifieds is great too. I consider it another must have in any marketers toolbox.

[1906gold]

link is down

[cash900]

(01-25-2014 03:06 PM)1906gold Wrote:  link is down

link is working fine
don't just copy paste, those are 2 links, use the zippyshare link separately

[love1980]

Realy great share. I am searching this type of E-book. Thanks a lot. rep add.

[NonConformer]

(01-25-2014 03:06 PM)1906gold Wrote:  link is down

Didn't see those merged links until now. They are fixed, you should be able to click them now.

[xdownx]

Many Thanks
links work fine for me
http://www42.zippyshare.com/v/16124948/file.html
+rep add

[qsuccess]

Thxs NC, valuable addition to the marketing arsenal, +3Reps added :-)
http://www3.zippyshare.com/v/81885033/file.html

[uppastmidnight]

Thanks. Added to my collection. Repped

Mirror

Magic Button :

http://www.uploadseeds.com/download/GPXJ...ng_mak.pdf