01-25-2014, 12:49 PM
How To Make Your Advertising Make Money
Get it... devour it... devour it again... and again until it's burned into your membrane!
In this remarkable reference, John Caples, a man who has won countless awards and
made millions of dollars for some of the largest companies in the United States, draws
upon more than 50 years of experience to show you how to write advertising copy that
sells anything and everything... write headlines that command instant attention...save
thousands of dollars in expenses each year...and much more.
![[Image: 519BawvkAWL._SY344_BO1,204,203,200_.jpg]](http://ecx.images-amazon.com/images/I/519BawvkAWL._SY344_BO1,204,203,200_.jpg)
![[Image: news_13May08_2.gif]](http://www.haymarket.com/images/news/news_13May08_2.gif)
Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for
every copywriter, creative director, and business executive who wants to learn how
to write copy that sells-from the master who most say did it better than anyone.
chapter 1 - Secrets of Successful Advertising
chapter 2 - Twelve Ways to Find Advertising Ideas
chapter 3 - Three Famous Case Histories
chapter 4 - How to Get Advertising Ideas from Brainstorming
chapter 5 - 303 Words and Phrases That Sell
chapter 6 - How to Write Sentences That Sell
chapter 7 - Sales Appeals That Last Forever
chapter 8 - How to Write Headlines That Make Money
chapter 9 - How to Use Stories to Sell Products and Services
chapter 10 - Tips on Copywriting
chapter 11 - How Editorial-Style Ads Can Bring Increased Sales
chapter 12 - How to Write Sales Letters That Make Money
chapter 13 - How Direct Response can Help General Advertisers Make Money
chapter 14 - How to Write Small Ads That Make Money
chapter 15 - How to Write Radio Commercials That Get Action
chapter 16 - How to Apply Mail Order Know-How in Writing Television Commercials
chapter 17 - Summing Up Seccess Secrets I have Learned in 50 Years in Advertising
![[Image: JohnCaples150x225.jpg]](http://thegreatestnetworker.org/BlogIMages/JohnCaples150x225.jpg)
Get It:
![[Image: down_pointed_finger_7931700.png]](http://s9.postimg.org/omtbznz9n/down_pointed_finger_7931700.png)
Get it... devour it... devour it again... and again until it's burned into your membrane!
In this remarkable reference, John Caples, a man who has won countless awards and
made millions of dollars for some of the largest companies in the United States, draws
upon more than 50 years of experience to show you how to write advertising copy that
sells anything and everything... write headlines that command instant attention...save
thousands of dollars in expenses each year...and much more.
Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for
every copywriter, creative director, and business executive who wants to learn how
to write copy that sells-from the master who most say did it better than anyone.
chapter 1 - Secrets of Successful Advertising
chapter 2 - Twelve Ways to Find Advertising Ideas
chapter 3 - Three Famous Case Histories
chapter 4 - How to Get Advertising Ideas from Brainstorming
chapter 5 - 303 Words and Phrases That Sell
chapter 6 - How to Write Sentences That Sell
chapter 7 - Sales Appeals That Last Forever
chapter 8 - How to Write Headlines That Make Money
chapter 9 - How to Use Stories to Sell Products and Services
chapter 10 - Tips on Copywriting
chapter 11 - How Editorial-Style Ads Can Bring Increased Sales
chapter 12 - How to Write Sales Letters That Make Money
chapter 13 - How Direct Response can Help General Advertisers Make Money
chapter 14 - How to Write Small Ads That Make Money
chapter 15 - How to Write Radio Commercials That Get Action
chapter 16 - How to Apply Mail Order Know-How in Writing Television Commercials
chapter 17 - Summing Up Seccess Secrets I have Learned in 50 Years in Advertising
Get It:
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