[GET] Breakthrough Advertising by Eugene M. Schwartz $215 out of print book

[Jamzman AKA Shurik'n]

• Hardcover: 236 pages
• Publisher: Bottom Line Books (January 1, 2004)
• Language: English
• ISBN-10: 0887232981
• ISBN-13: 978-0887232985

Eugene Schwartz is one of copywriting and
advertising's legends. His story is well known among copywriters: He
started in mail order as a delivery boy in 1949 and became a junior
copywriter before the end of that year. By 1951, he was a copy chief and
became the president of his own mail order firm in 1954. He skills as a
copywriter led him to become one of advertising's highest paid
consultants (Rodale Press once paid him a commission of $54,000 for four
hours work).

This book is
considered by many to be a classic on copywriting in general and mail
order copywriting in particular. It is also legendarily reputed to be
the "most stolen" book from public libraries and it is claimed that
there are only 130 copies to be found in the world. I'm not sure about
that claim as my local library came up with a 1966 copy with no problem
and the librarian indicated that other copies were available from other
libraries. She also had never heard of it as being the "most stolen"
book in public libraries.

This
is the most recently published edition and it appears to have been
published, in part, because of the reputed difficult of finding copies.
The price of $95.00 would seem to reflect a pent-up demand for it (more
on that later)."Breakthrough
Advertising" is excellent in its analysis of advertising and the
marketplace. Schwartz was an advocate of the idea that advertising could
not create demand but it could channel it to a certain product. He
referred to demand as "Mass Desire" and believed that there had to be
some level of desire before a product could be offered and sold
profitably.

Sales Page :

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www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981/

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As Usual ;)

[NonConformer]

That actually looks like a copy of mine. Mine is all beat to hell. lol

[Jamzman AKA Shurik'n]

(01-13-2014 03:20 AM)NonConformer Wrote:  That actually looks like a copy of mine. Mine is all beat to hell. lol

Rep for you bro, i appreciate your sharing :)

[NonConformer]

(01-13-2014 03:23 AM)jamzman Wrote:  

(01-13-2014 03:20 AM)NonConformer Wrote:  That actually looks like a copy of mine. Mine is all beat to hell. lol

Rep for you bro, i appreciate your sharing :)

Thanks,

Did you ever see the book Million Dollar Mailings by Hatch? I put that and Breakthrough advertising as the most valuable books for copywriting. I got mine years ago for about 60 bucks. It's a gigantic book and it's filled with the most amazing swipes you could ever have. Proven successful campaigns. It really is a gold mine.

There are digital copies, but this is a book I recommend you have in hard cover. Same with breakthrough.

http://bestblackhatforum.com/Thread-GET-...ailings%22

[Jamzman AKA Shurik'n]

(01-13-2014 03:51 AM)NonConformer Wrote:  

(01-13-2014 03:23 AM)jamzman Wrote:  

(01-13-2014 03:20 AM)NonConformer Wrote:  That actually looks like a copy of mine. Mine is all beat to hell. lol

Rep for you bro, i appreciate your sharing :)

Thanks,

Did you ever see the book Million Dollar Mailings by Hatch? I put that and Breakthrough advertising as the most valuable books for copywriting. I got mine years ago for about 60 bucks. It's a gigantic book and it's filled with the most amazing swipes you could ever have. Proven successful campaigns. It really is a gold mine.

There are digital copies, but this is a book I recommend you have in hard cover. Same with breakthrough.

http://bestblackhatforum.com/Thread-GET-...ailings%22

I appreciate your help, another rep added :)

[neford]

Thanks Jamzman great contribution I check on Amazon and there is a new copy for sale $ 652.00 and 8 used for $ 215.00 will put it to good use

REP + left

[NonConformer]

(01-13-2014 06:51 AM)neford Wrote:  Thanks Jamzman great contribution I check on Amazon and there is a new copy for sale $ 652.00 and 8 used for $ 215.00 will put it to good use

REP + left

I remember Breakthrough selling for 900 bucks and that was for the re-issue. That was quit a few years ago. I don't know why Boardroom doesn't do another run of it.

[Jamzman AKA Shurik'n]

(01-13-2014 07:18 AM)NonConformer Wrote:  

(01-13-2014 06:51 AM)neford Wrote:  Thanks Jamzman great contribution I check on Amazon and there is a new copy for sale $ 652.00 and 8 used for $ 215.00 will put it to good use

REP + left

I remember Breakthrough selling for 900 bucks and that was for the re-issue. That was quit a few years ago. I don't know why Boardroom doesn't do another run of it.

Its rare like the necronomicon lol!

I just dig the first pages and its really deep and full of informations'

[NonConformer]

Another couple of GREAT books and right in line with these two are Tested Advertising Methods by John Caples. Again, physical copy recommended. I don't think there's an earlier digital version on here. I say earlier because the "5th" revision of it sucks, it was ruined by a bunch of idiots who felt the need to add their piss-poor contributions to it.

Try and get the 4th edition if you can. Look on used book sites. I tried to dig up the pdf, but no luck.

There's also another classic by Caples. (it also goes for several hundred bucks) John Caples - Advertising Ideas. Old but timeless and contains powerful ad swipes with TONS of swipe photos. I'll create a thread for it since I don't see it on here.

And for advertising and even longer copy ads get Victor Schwab "How To Write A Good Advertisement"

Magic Button :

http://www76.zippyshare.com/v/99906512/file.html

[NonConformer]

(01-13-2014 07:40 AM)jamzman Wrote:  

(01-13-2014 07:18 AM)NonConformer Wrote:  

(01-13-2014 06:51 AM)neford Wrote:  Thanks Jamzman great contribution I check on Amazon and there is a new copy for sale $ 652.00 and 8 used for $ 215.00 will put it to good use

REP + left

I remember Breakthrough selling for 900 bucks and that was for the re-issue. That was quit a few years ago. I don't know why Boardroom doesn't do another run of it.

Its rare like the necronomicon lol!

I just dig the first pages and its really deep and full of informations'

Hahaha, I actually have that too.

It's deep alright. The most powerful aspect of it is that it helps you create demand and a market as well as razor in and target emotional buying. Powerful shit!