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03-27-2023, 03:16 AM
Post: #1
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[F4LT] Brand Positioning and Marketing Communication
Brand Positioning and Marketing Communication
The fundamentals of creating a brand positioning and how it translates into brand communication Free tutorial Rating: 3.5 out of 5 (122 ratings) 2,472 students 1hr 6min of on-demand video Description This is a short course to introduce you to one of the fundamentals of brand management i.e Brand positioning. The method used is that of taking real life examples which participants would be familiar with. We look at how a brand concept is written. The different parts of a brand concept- Insight | Benefit | RTB How to ensure that we write brand concepts that translate into engaging communications. https://www.udemy.com/course/brand-positioning-and-marketing-communication/ Enjoy! |
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