03-27-2023, 03:16 AM
Brand Positioning and Marketing Communication
The fundamentals of creating a brand positioning and how it translates into brand communication
Free tutorial
Rating: 3.5 out of 5
(122 ratings)
2,472 students
1hr 6min of on-demand video
Description
This is a short course to introduce you to one of the fundamentals of brand management i.e Brand positioning.
The method used is that of taking real life examples which participants would be familiar with.
We look at how a brand concept is written. The different parts of a brand concept- Insight | Benefit | RTB
How to ensure that we write brand concepts that translate into engaging communications.
https://www.udemy.com/course/brand-positioning-and-marketing-communication/
Enjoy!
The fundamentals of creating a brand positioning and how it translates into brand communication
Free tutorial
Rating: 3.5 out of 5
(122 ratings)
2,472 students
1hr 6min of on-demand video
Description
This is a short course to introduce you to one of the fundamentals of brand management i.e Brand positioning.
The method used is that of taking real life examples which participants would be familiar with.
We look at how a brand concept is written. The different parts of a brand concept- Insight | Benefit | RTB
How to ensure that we write brand concepts that translate into engaging communications.
https://www.udemy.com/course/brand-positioning-and-marketing-communication/
Enjoy!