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12-20-2022, 02:01 AM
Post: #1
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[F4LT] Brand Profile, Range Architecture and Extension in FMCG/CPG
Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about key branding tools that define brand positioning, brand architecture and brand extensions. Free tutorial Rating: 3.9 out of 5 (5 ratings) 124 students 53min of on-demand video Description Learn about 3 fundamental branding tools: - Brand Profile: a summary of the brand positioning. - Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria - Range Extension: the extension of a brand name in different and new categories/markets https://www.udemy.com/course/brand-profile-range-architecture-and-extension-in-fmcgcpg/ Enjoy! |
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