12-20-2022, 02:01 AM
Brand Profile, Range Architecture and Extension in FMCG/CPG
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Free tutorial
Rating: 3.9 out of 5
(5 ratings)
124 students
53min of on-demand video
Description
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- Range Extension: the extension of a brand name in different and new categories/markets
https://www.udemy.com/course/brand-profile-range-architecture-and-extension-in-fmcgcpg/
Enjoy!
Learn about key branding tools that define brand positioning, brand architecture and brand extensions.
Free tutorial
Rating: 3.9 out of 5
(5 ratings)
124 students
53min of on-demand video
Description
Learn about 3 fundamental branding tools:
- Brand Profile: a summary of the brand positioning.
- Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
- Range Extension: the extension of a brand name in different and new categories/markets
https://www.udemy.com/course/brand-profile-range-architecture-and-extension-in-fmcgcpg/
Enjoy!