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01-18-2019, 05:29 AM
Post: #1
[GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
A TON OF PDF DOWNLOADS FROM
THE INSTITUTE OF DIRECT AND DIGITAL MARKETING
FROM A SIMPLE GOOGLE SEARCH!

[Image: 2019-01-17_1047.png]



In this share, I'll explain how I found a boatload of PDF documents on direct marketing using a simple Google search.

Recently, I came across a download link shared in a post by my forum buddy GordonShumway. It was a chapter taken from a document on direct marketing written by Drayton Bird, on how to write a letter or email that works from The Institute of Direct and Digital Marketing.

If you didn't see that (and want to), see post #12 here:

Magic Button :
Code:
.
http://bestblackhatforum.com/Thread-GET-How-to-Write-Sales-Letters-That-Sell-Drayton-Bird-recommended-by-Clayton-Makepeace
.

It peaked my curiosity and I wanted more.

What I came to realize is that this site features PDF documents written by a large number of copywriting and direct marketing professionals.

As a result of my search, I found so much stuff that I didn't want to download it all. But I thought I'd share what I found access to here; just in case may want to and have the time and hard drive space to grab all this stuff.

While I'm not interested in direct marketing, I did find quite a number of these documents interesting for their sheer informational value; such as these:

*** Calculating the Lifetime Value of a Customer
*** Harness the Power of Radio!
*** How to Write Effective Questionnaires
*** Door-Drop Marketing -- Now With New Improved Targeting


My Google search yielded 13 pages of results but after around page 9, the documents focus mainly on the organization itself, its course calendars and offerings. But if you keep a keen eye open, there will still a few premium information PDFs sprinkled in among these results.

So, without further ado, these are the two simple steps ...

STEP 1: Search Google like this:

[Image: 2019-01-17_1002.png]

You can see that I used the site designation to search for the name of the website I culled from GordonShumway's link. I wanted more PDF documents like the one he shared so I used the filetype: designation to ask for Portable Document Format files.

STEP 2: Look through the returns and click the title links to download each one you want. I created a desktop folder named "The IDM PDFs" and saved them all there.

DIRECT MARKETING MODEL --- HUGE REWARDS (AND RISKS)!


Just so you know, direct marketing can be a lucrative business model but it is expensive because it uses the physical (snail mail) postal method to reach your prospects. Additionally, there are associated ongoing costs such as mailing list rentals, printing services, postage and mailing services that, if you don't know what you're doing, you could lose your shirt!

Yes, the rewards can be great but so can the risks, as well.

If you want to get schooled on what direct marketing is and how it differs from digital marketing, you should start with the first document in this series (see image below)...

[Image: 2019-01-17_1021.png]

As a courtesy, I have provided a download link for you but you can find it in the Google search results (document name: C-1-1.rar)

GET IT HERE:
Magic Button :
Code:
.
https://mir.cr/MFADEMDQ
.
OR
.
https://www49.zippyshare.com/v/Kj79SQ0c/file.html
.

VIRUS TOTAL:
https://www.virustotal.com/#/file/eb362b.../detection
File name: C-1-1.rar
File size: 692.2 KB
Detection ratio: 0 / 57
Analysis date: 2019-01-17 18:29:36 UTC

Direct marketing is not for the faint-of-heart but if you use direct marketing as a business model and can use some qualified guidance to improve your profits, this share can help!

So, there you have it.

If you are not interested in direct marketing, you can still use this search method to search for just about anything.

Simply substitute the name of the website (or leave it off altogether); change the filetype (ex: doc, ppt, mp3 if you want something other than PDFs); and even add a generic keyword (ex: copywriting, podcasting) ... then see what pops up!

With searches like this, you're going on an adventure where (with a little patience) you're bound to come across something interesting -- even if it isn't exactly what you set out to find in the first place.

LAYNA'S NOTE: Be aware that you will not find premium guru-type e-books, courses, etc. in a search such as this. Those product owners usually protect their wares behind membership portals and third-party payment processors. I did share a link elsewhere here where you can learn how to download many of the guru type internet marketing products and courses. If you haven't seen that, go here to grab the 3-document download to LAYNA'S LISTS:

GET IT HERE:
Magic Button :
Code:
.
https://mir.cr/1JR6QLQK
.

I hope some of you will find this information helpful.

If you're seeing this post anywhere except bestblackhatforum.com or
being shared by anyone other than Layna61524, then that's where/who
THEY TOOK IT FROM!



Thanks
for reading!
Layna61524
[Image: Layna-250.png]
01-18-2019, 07:12 AM
Post: #2
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
Thanks Layna, this is amazing.

Not something that I will use at this moment in time, but thanks and reps for all the effort you have put into this post :)

Rosie
01-18-2019, 08:50 AM (This post was last modified: 01-18-2019 08:50 AM by jnealy.)
Post: #3
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
Layna - I’m not worthy of your goodness and your shares! Thank you and reps your way!
01-18-2019, 09:02 AM (This post was last modified: 01-18-2019 09:02 AM by layna61524.)
Post: #4
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
@justme: Thanks for the kind comments, buddy. You sound a lot like me --- I don't intend to use half of this but a few nuggets here-and-there looked very useful. Yeah, it does take a little time and energy but (to me) it's a labor of love.

@jnealy: Yes, you are (worthy)! And thank you for the kind comments and reps. I work as hard as I do for the good folks on this forum ... like you!

Enjoy! Heart
Layna61524
[Image: Layna-250.png]
01-18-2019, 09:08 PM
Post: #5
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FR...
(01-18-2019 05:29 AM)layna61524 Wrote:  
... Recently, I came across a download link shared in a post by my forum buddy GordonShumway...


Hey, that's ME!

WOW, called out by Layna for a post I made. AWESOME!

Layna, your posts are just packed with a boatload of insights and great content. Your ability to dig out the best parts and then document everything while providing so much high value to all of us is just mind-blowing.

BBHF just would not be the same without you.

Cheers,

G.S.
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Consistency builds momentum... And that’s how dreams become a reality.
01-19-2019, 05:54 AM
Post: #6
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
@GordonShumway: Thank you for the very kind comments. I didn't mean to call you out, friend, but we seem to think alike. Your post helped me to find a treasure chest of documents ... so I thought others could use this information, too.

Thanks
for liking my shares!
Layna61524
[Image: Layna-250.png]
01-19-2019, 06:10 AM
Post: #7
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
Layna,....Thanks for the share; I've come to recognize them as "Quality Shares"! Not to mention the details you put behind them....!!
01-19-2019, 11:40 PM
Post: #8
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FR...
Thanks layna61524
Great share !
reps added
Nice day !
01-20-2019, 03:01 PM
Post: #9
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
thankssmileNice Thread

Where to start?

I've been gone from the forum for a few day; trying to put my "2019 plan" into action. I'm really trying to put tip, info, and great shares like this into action (gotta start somewhere).

I come back to day, and as usual, @Layna61524 has drop a great nugget!!!

As always, thanks for the great and informational share. Reps Given.
01-20-2019, 07:44 PM
Post: #10
RE: [GET] A TON OF PDF DOWNLOADS FROM THE INSTITUTE OF DIRECT AND DIGITAL MARKETING FROM A SIMPLE GOOGLE SEARCH!
Thanks layna61524, another great share.

Reps+ added..
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