06-16-2025, 01:17 AM
We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results… and the risks.
Some quick takeaways:
- 87% of content marketers use AI to create content ?
- ChatGPT is the most common AI tool for content creation ?
- Human-written content costs 4.7x more than AI-generated content ?
- Most people believe AI content ranks the same as human-written content ?
- AI use allows companies to publish 42% more content each month (and grow 5% faster, YoY) ?
- AI content was more likely to receive a manual penalty, but less likely to be hit by a Google algorithm update ☢️
Featuring expert insights from Chris Long, Ross Hudgens, Andrew Bolis, Cassandra Naji, Eli Schwartz, Erika Varangouli, Connor Gillivan, Aleyda Solís and Anna York.
Direct Link Access
P.S. Here are some accompanying blog posts worth reading
Some quick takeaways:
- 87% of content marketers use AI to create content ?
- ChatGPT is the most common AI tool for content creation ?
- Human-written content costs 4.7x more than AI-generated content ?
- Most people believe AI content ranks the same as human-written content ?
- AI use allows companies to publish 42% more content each month (and grow 5% faster, YoY) ?
- AI content was more likely to receive a manual penalty, but less likely to be hit by a Google algorithm update ☢️
Featuring expert insights from Chris Long, Ross Hudgens, Andrew Bolis, Cassandra Naji, Eli Schwartz, Erika Varangouli, Connor Gillivan, Aleyda Solís and Anna York.
Direct Link Access
Code:
https://ahrefs.com/blog/wp-content/uploads/2025/06/AI-in-Content-Marketing-by-Ahrefs.pdfP.S. Here are some accompanying blog posts worth reading
Code:
Marketers Using AI Publish 42% More Content [+ New Research Report]
https://ahrefs.com/blog/marketers-using-ai-publish-more-content/
44 AI Marketing Statistics for 2025
https://ahrefs.com/blog/ai-marketing-statistics/
AI Content Marketing 101: Strategies from Someone Who Lives It
https://ahrefs.com/blog/ai-content-marketing/
How To Stand Out in an Ocean of AI Content
http://ahrefs.com/blog/how-to-stand-out-from-ai-content/
Stay Strong: Never Let AI Fill Your Blank Page
https://www.animalz.co/blog/blank-page-syndrome-and-generative-ai/
Confessions of an AI Addict
https://www.animalz.co/blog/ai-addiction/