[GET] Ahrefs - The State of AI in Content Marketing (63 page report)

[daily-rp]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results… and the risks.

Some quick takeaways:

- 87% of content marketers use AI to create content ?
- ChatGPT is the most common AI tool for content creation ?
- Human-written content costs 4.7x more than AI-generated content ?
- Most people believe AI content ranks the same as human-written content ?
- AI use allows companies to publish 42% more content each month (and grow 5% faster, YoY) ?
- AI content was more likely to receive a manual penalty, but less likely to be hit by a Google algorithm update ☢️

Featuring expert insights from Chris Long, Ross Hudgens, Andrew Bolis, Cassandra Naji, Eli Schwartz, Erika Varangouli, Connor Gillivan, Aleyda Solís and Anna York.


Direct Link Access

Code:

https://ahrefs.com/blog/wp-content/uploads/2025/06/AI-in-Content-Marketing-by-Ahrefs.pdf

P.S. Here are some accompanying blog posts worth reading

Code:

Marketers Using AI Publish 42% More Content [+ New Research Report]
https://ahrefs.com/blog/marketers-using-ai-publish-more-content/

44 AI Marketing Statistics for 2025
https://ahrefs.com/blog/ai-marketing-statistics/

AI Content Marketing 101: Strategies from Someone Who Lives It
https://ahrefs.com/blog/ai-content-marketing/

How To Stand Out in an Ocean of AI Content
http://ahrefs.com/blog/how-to-stand-out-from-ai-content/

Stay Strong: Never Let AI Fill Your Blank Page
https://www.animalz.co/blog/blank-page-syndrome-and-generative-ai/

Confessions of an AI Addict
https://www.animalz.co/blog/ai-addiction/

[scraigwake]

Thanks for the share Reps added