04-06-2025, 01:08 AM
Modern Marketing Measurement Course
A Comprehensive Guide to Measuring Marketing Impact
New
Rating: 0.0 out of 5
(0 ratings)
143 students
1hr 59min of on-demand video
Description
Master the art of data-driven marketing with Lifesight's Modern Marketing Measurement Foundations Course.
Learn essential principles like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, and more. Enroll now for free to become a certified modern marketing measurement expert.
Why this course?
Marketing has evolved, but measurement hasn’t. This course teaches you the foundations of modern marketing measurement to enhance your strategy, make impactful data-driven decisions, and drive sustainable business growth.
What you'll learn
Welcome to Modern Marketing Measurement Foundations
Module 1: The State of Marketing Measurement
Module 2: Fundamentals of Marketing Measurement
Module 3: Introduction to Unified Marketing Measurement
Module 4: Introduction to Marketing Mix Modeling
Module 5: Introduction to Incrementality Testing
Module 6: Building a Measurement Program for Decision Making
What you'll gain after completing this course
Understand fundamental marketing measurement techniques and its business impact
Implement a holistic measurement framework
Generate actionable insights using strong data foundations
Make proactive, data-driven decisions
Optimize ad spend and save significant
With Lifesight, marketers can now leverage data to unlock meaningful customer interactions and drive unparalleled results. Our platform empowers businesses to understand the customer behavior, deliver personalized experiences, optimize media spend, and make informed decisions with unmatched precision.
https://www.udemy.com/course/modern-marketing-measurement-course/
Enjoy!
A Comprehensive Guide to Measuring Marketing Impact
New
Rating: 0.0 out of 5
(0 ratings)
143 students
1hr 59min of on-demand video
Description
Master the art of data-driven marketing with Lifesight's Modern Marketing Measurement Foundations Course.
Learn essential principles like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, and more. Enroll now for free to become a certified modern marketing measurement expert.
Why this course?
Marketing has evolved, but measurement hasn’t. This course teaches you the foundations of modern marketing measurement to enhance your strategy, make impactful data-driven decisions, and drive sustainable business growth.
What you'll learn
Welcome to Modern Marketing Measurement Foundations
Module 1: The State of Marketing Measurement
Module 2: Fundamentals of Marketing Measurement
Module 3: Introduction to Unified Marketing Measurement
Module 4: Introduction to Marketing Mix Modeling
Module 5: Introduction to Incrementality Testing
Module 6: Building a Measurement Program for Decision Making
What you'll gain after completing this course
Understand fundamental marketing measurement techniques and its business impact
Implement a holistic measurement framework
Generate actionable insights using strong data foundations
Make proactive, data-driven decisions
Optimize ad spend and save significant
With Lifesight, marketers can now leverage data to unlock meaningful customer interactions and drive unparalleled results. Our platform empowers businesses to understand the customer behavior, deliver personalized experiences, optimize media spend, and make informed decisions with unmatched precision.
https://www.udemy.com/course/modern-marketing-measurement-course/
Enjoy!