[F4LT] Modern Marketing Measurement Course

[mindpower]

Modern Marketing Measurement Course
A Comprehensive Guide to Measuring Marketing Impact
New
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143 students
1hr 59min of on-demand video

Description
Master the art of data-driven marketing with Lifesight's Modern Marketing Measurement Foundations Course.

Learn essential principles like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, and more. Enroll now for free to become a certified modern marketing measurement expert.

Why this course?

Marketing has evolved, but measurement hasn’t. This course teaches you the foundations of modern marketing measurement to enhance your strategy, make impactful data-driven decisions, and drive sustainable business growth.

What you'll learn

Welcome to Modern Marketing Measurement Foundations

Module 1: The State of Marketing Measurement

Module 2: Fundamentals of Marketing Measurement

Module 3: Introduction to Unified Marketing Measurement

Module 4: Introduction to Marketing Mix Modeling

Module 5: Introduction to Incrementality Testing

Module 6: Building a Measurement Program for Decision Making

What you'll gain after completing this course

Understand fundamental marketing measurement techniques and its business impact

Implement a holistic measurement framework

Generate actionable insights using strong data foundations

Make proactive, data-driven decisions

Optimize ad spend and save significant

With Lifesight, marketers can now leverage data to unlock meaningful customer interactions and drive unparalleled results. Our platform empowers businesses to understand the customer behavior, deliver personalized experiences, optimize media spend, and make informed decisions with unmatched precision.



https://www.udemy.com/course/modern-marketing-measurement-course/

Enjoy!