Forecasting For SEO - Andrew Charlton
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https://bertiecharlton.gumroad.com/l/for...ng-for-seo
What's inside?
Here’s an outline of what you can expect:
The thing about forecasting
✅ Why forecasting is challenging
✅ The two views of forecasting
✅ Using the outside view
Why you should forecast
✅ The forecasting cycle
✅ Setting the right expectations
How to forecast organic traffic
✅ Forecasting for SEO process
✅ Data collection
✅ Data analysis
✅ Forecast modeling
✅ Forecast evaluation
✅ Linear regression + seasonality
✅ Holt Winters
✅ Facebook Prophet
✅ Forecasting with no data
Why forecasting isn’t enough
✅ Forecast interventions
✅ Using keyword scenarios to show opportunity
How to forecast organic revenue
✅ Breaking revenue down
✅ Building plausible revenue scenarios
When you should forecast
✅ Know when not to forecast
✅ Managing communication and risk
✅ Forecast reporting
Friday bump for this one...