[Req] Forecasting For SEO - Andrew Charlton

[actionguy]

Forecasting For SEO - Andrew Charlton

Magic Button :

https://bertiecharlton.gumroad.com/l/for...ng-for-seo

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What's inside?

Here’s an outline of what you can expect:




The thing about forecasting

✅  Why forecasting is challenging

✅ The two views of forecasting

✅  Using the outside view

Why you should forecast

✅ The forecasting cycle

✅ Setting the right expectations

How to forecast organic traffic

✅ Forecasting for SEO process

✅ Data collection

✅ Data analysis

✅ Forecast modeling

✅ Forecast evaluation

✅ Linear regression + seasonality

✅ Holt Winters

✅ Facebook Prophet

✅ Forecasting with no data

Why forecasting isn’t enough

✅ Forecast interventions

✅ Using keyword scenarios to show opportunity

How to forecast organic revenue

✅ Breaking revenue down

✅ Building plausible revenue scenarios

When you should forecast

✅ Know when not to forecast

✅ Managing communication and risk

✅ Forecast reporting

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[SlenderMan]

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