09-17-2021, 10:09 AM
Copywriting ultimately is the process of organizing written words to generate an action.
How you use it is up to you. Like you can use a knife to cut meat on a plate or to stab a stranger in the street. Like you can use a gun to defend a border or rob a store. Copywriting no more than a tool. There is choice in how you use it.
Your example is from the world of sales and yes, it could easily be applied to copywriting.
But you seem to miss the underlying element of choice. The process of copywriting does not require you trick, deceive or con the reader. No book, course or training I've seen has said "Okay, next step, use these words to hype and make false claims about the product."
If you want strictly hype free, consider materials from Joanna Wiebe, Joe Sugarman, Gary Bencivenga, David Ogilvy, Bob Bly...
How you use it is up to you. Like you can use a knife to cut meat on a plate or to stab a stranger in the street. Like you can use a gun to defend a border or rob a store. Copywriting no more than a tool. There is choice in how you use it.
Your example is from the world of sales and yes, it could easily be applied to copywriting.
But you seem to miss the underlying element of choice. The process of copywriting does not require you trick, deceive or con the reader. No book, course or training I've seen has said "Okay, next step, use these words to hype and make false claims about the product."
If you want strictly hype free, consider materials from Joanna Wiebe, Joe Sugarman, Gary Bencivenga, David Ogilvy, Bob Bly...