1.Provide reason(s) why it's beneficial to incorporate targeted keywords (SEO) into E-Commerce retailer content.
2. What makes a keyword good for converting searches into sales on E-Commerce product pages?
@zaryabjamil1
1.By adding a product-related keyword and/or its variations
to a piece of content (for e-commerce, it's mainly a product
description section) will help Google identify a topic relevancy
of this page. This is the main benefit.
FOR EXAMPLE: let's say a store is selling a product:
"portable vacuum cleaner for a vehicle".
However, the 'Vacuum Cleaner' page is missing such important
keywords and variations as:
- portable
- car
- vehicle
What will happen?
Google may think a topic of this page is about any vacuum cleaner.
Since "vacuum cleaner" is a generic topic, it makes hard to rank
the product page for:
- portable vacuum cleaner
- car vacuum cleaner
And the reason why?
It's because there's no relevancy between the product and
the actual content/description.
2. Regarding your second question...
It's all about intent that is the searcher's purpose for the search
(informational, navigational, transactional, and commercial)
Transactional and commercial intent makes a keyword good for converting.
Transactional will usually help convince a searcher to buy
a product in the sales funnel.
Example of translactional keywords:
product + review ...
product #1 vs product #2 ...
5 best features ...
10 top products ...
Users with commercial intent are most likely to commit to buy.
Good example of commercial queries:
buy + product
free shipping
discount
coupon
deals
Hope I have provided my crystal-clear answers to all your questions:)
~Nitro