Random question for anyone reading this thread...
...are you single? lol
If you are, great - keep reading. And if you're not...well...pretend you are for a minute.
Ok, now I want you to picture your ultimate girl or guy - or at least the type of girl / guy you tend to like or are attracted to. Got it?
Cool.
Now picture the complete opposite type of girl or guy. We're talking oil and water opposites here. lol. Got that, too?
Cool.
Personally, outside of all this IM stuff, I'm a dude that likes muscle cars, motorcycles, tattoos, rock and roll...that sorta thing. So that's the type of girl I often like - think like a hot biker chick.
(In fact, my last semi-serious girlfriend was actually a part-time pin-up model for motorcycle ads and chopper calendars.)
On the flip side, the opposite of that is the quasi "high class", city girl. You know - the type whose ideal day is getting mani/pedis with her girlfriends while drinking mimosas and talking about the new handbags in the latest issue of Vogue.
lolllll...I know, I know - WHAT DOES ANY OF THIS HAVE TO DO WITH EMAIL MARKETING!?!?! Just stick with me for a minute and you'll find out.
Don't get me wrong - there's nothing *wrong* with either type of girl I just described, and one is certainly no "better" than the other. One just happens to be what I like (and tends to like me) and the other isn't...simple as that.
Now let's say I'm at a party or something, and there's one of each above there - a hot biker chick and a mani/pedi mimosa girl.
Now let's further say that I somehow hear through the grapevine that how I look, dress, carry myself, my tattoos, or whatever has totally turned off mani/pedi mimosa girl. She's even gone as far as to say she could NEVER date me.
Not to sound like an a-hole, but I'm not *really* gonna care, am I? I mean, let's be honest - it's not like we were ever gonna go out anyway, so her saying she couldn't ever date me isn't exactly a big loss.
Besides - since mani/pedi mimosa girl and hot biker chick *are* such complete opposites, whatever it is that pushes mimosa girl away is very likely exactly what hot biker chick WILL be into.
So to use marketing / "woo-woo" parlance, I'm "attracting" my ideal girl (customer) while "repelling" the one I don't want.
WHAT THIS HAS TO DO WITH EMAIL:
I see a looooooot of new (and even somewhat experienced) email marketers worry like crazy about unsubscribes. They go out of their way to not offend anyone, they're afraid of pitching too much (almost impossible when done right), and are all but deathly afraid of people hitting the unsubscribe button.
Here's the deal - if you continually send someone emails, one of four things is gonna eventually happen:
#1 - they're gonna unsubscribe
#2 - they'll never unsubscribe, but they'll just stop opening / reading
#3 - they'll keep opening / reading, but never buy
#4 - they buy
Here's the thing most email marketers don't realize - if you're getting the right type of person on your list, you're positioning yourself the right way, you're writing your emails the right way, and you're promoting the right kind of offer (ALL of which I can show you, btw)...people are either gonna buy or they're not.
Could be now, could be later, could be never.
The ONLY ones you care about are the people that are gonna buy.
Because whatever it is that you say, do, etc in your email that gets someone to unsubscribe, there's about a 99% chance they were NEVER GONNA BUY ANYWAY.
I mean, I could tone down how I look, dress, act, etc so mani/pedi mimosa girl is more apt to like me...but she was probably never gonna anyway, so who cares?
The hot biker chick though...yeeeeeaaaahhhhh man - lemme do what I do because her and I are way more likely to connect and dig each other.
POINT IS - don't write your emails being worried if people unsubscribe.
Instead, write them so that people wanna buy.
And those that don't...they can go do whatever, because they're not contributing to your bottom line (aka - bank account), anyway.
Not sure how to do this, though? No problem - I can show you. Just
go here for more info or
PM me directly to get started ASAP.