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I currently have a Betfair trading guide published with a UK publisher, however the sales have not been as good as I would have liked over the past year or so (it was launched in April 2017). At the moment, it is sold as a hard copy via snail mail for £197, with a 30 day refund guarantee.

I think the guide has great potential to sell well, but I'm not convinced that my publisher is doing enough to promote it. The publisher has a track record of selling similar products to mine, however much of the time it feels like my manual is playing second fiddle to their other products.

If you have experience of promoting gambling products and would be interested in doing a JV, please get in touch. Even if you don't want to do a JV but can offer some advice, I would appreciate it!

Thanks.

no experienced affiliate marketer is going to take you up on this. you have had over a year to prove the book sells and according to you, it's not living up to it's potential. this tells me your funnel and/or sales page is crap. 197 is also pretty high but is doable with the right copywriting

since you didn't post how you are trying to sell the book, how are people supposed to give you advise? the only advise i can give is create a different format for the book so you can lower the cost and save people money

I guess you have too many concerns? Do you have partner to work with?

(10-04-2018 07:08 AM)California Kid Wrote: [ -> ]no experienced affiliate marketer is going to take you up on this. you have had over a year to prove the book sells and according to you, it's not living up to it's potential. this tells me your funnel and/or sales page is crap. 197 is also pretty high but is doable with the right copywriting

since you didn't post how you are trying to sell the book, how are people supposed to give you advise? the only advise i can give is create a different format for the book so you can lower the cost and save people money

Thanks for your reply. I didn't want to include too much information in my first post, so allow me to elaborate:

I am selling the manual through a UK publisher that sells a large number of products in the make money online niche. These products are sold as hard copies through mail order, usually at 3 figure price points. Many of these products are gambling or investment related, hence the reason I contacted this publisher to promote my manual.

My core area of expertise is betting/trading and writing, not marketing - so I wanted to outsource the promotional side of things to someone who knew what they were doing.

As far as I am aware, the main marketing methods used by the publisher have been email marketing and direct mail marketing to their customer database.

The manual has an online sales page (set up by the publisher), which - in my opinion - is persuasive and describes the product well. The manual itself is clear, thorough, professionally written and details a viable trading method that makes money over the long run.

I think the problem lies in the fact that many of the customers on the publisher's database are in the 'get rich quick' crowd. The method explained in my manual, on the other hand, is a long term investment method.

I believe that I could have more success in marketing my manual, if it was promoted to people who have an investor's mindset - i.e. people who are more knowledgeable and serious about gambling/investment, and who are looking for new strategies to add to their portfolio.

There are a number of unique selling points to my trading method: It is high strike rate, only takes a few minutes a day, doesn't require much start up capital, and it produces steady, reliable profits over time. (These are just a few examples, I could go on...).

Ideally, I would like to JV with someone who can take what I've got and promote it effectively to the right demographic. Not sure if I'm going to find that person on this forum - but no harm in asking!

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(10-04-2018 09:27 AM)Leqolass Wrote: [ -> ]I guess you have too many concerns? Do you have partner to work with?

I am concerned by the current lack of sales, and the feeling that my manual is not being marketed to the right people (see my post #4).

At the moment, I am in partnership with my publisher, however I might wish to end that partnership if I can find someone else who can promote my manual more effectively.

Well, I would say this..........

Convert that manual into pdf, post on a web page plenty of proofs about your own earnings , and sell the pdf manual here as a BSO for not more than say, $29 initially.

Later it can be sold via sites like ClickBank too.

This way, it can generate more revenue for you rather than selling hard copies. Of course, on the side, you can continue selling hard copies if you wish.

Theres so many things you can do differently whilst still achieving a high price point. As mentioned, a basic product with low entry fee with a couple more upsells in the funnel will work as the model does so in most niches. Having a digital version of your product opens up limitless possibilites.

Ive never promoted gambling products so Im not sure about restrictions but as a starting point, personally Id say make a few short videos showing some basic strategies and most certainly your results. People who buy this will only really be interested in the results you can achieve (and proove).

A facebook page could draw in fans and discussion. To gain momentum, however, youre going to need regular content of value. Betting signals (if this is relevant to you) could offer this. Or how about this:

* video screen capture one trade per day, showing a live trade and result
* Post to youtube, facebook page
*build community following (buy fb fans/likes etc + build social media channels)
* sales page with book. Collect email addresses, email campaigns with regular betting info.

The content is limitless as you can discuss upcoming optmium events, races, matches for your stratgies and then draw peoples interest in it buy highlighting the upcoming opportunites if they make use of your strategy.

Perhaps the best option Id say is to sign up to something like Everlesson, build your online course and then promote the hell out of it using specific or all methods. This way your sales funnel is all dealt with without having to use many different sites and tools.

Once you have momentum, you could start your own affiliate program or have it managed by companies that do this.

Definitely switch everything to digital though. Make sure its protected as best it can be - lest those terrible black hatters get their filthy mitts on it.

(10-14-2018 05:29 PM)v555 Wrote: [ -> ]Well, I would say this..........

Convert that manual into pdf, post on a web page plenty of proofs about your own earnings , and sell the pdf manual here as a BSO for not more than say, $29 initially.

Later it can be sold via sites like ClickBank too.

This way, it can generate more revenue for you rather than selling hard copies. Of course, on the side, you can continue selling hard copies if you wish.

Thanks for the suggestions, however I am reluctant to sell the manual at such a low price point, because I don't think that reflects the quality of the product.

I did consider selling it on Clickbank initially, but was deterred by the 60 day refund policy and the difficulties in getting everything set up there. I don't think that platform is straightforward to use for someone like myself, who is not primarily a marketer.

Also, I decided to sell the manual as a hard copy, because I was worried about piracy issues if I sold it as a PDF. Obviously, it is more difficult to share illegally when sold in physical format.

I concede that, if I want to boost sales, I might have to sell it in digital format eventually. However, it would have to be for more than $29 and I'm not sure that Clickbank (or this forum) are necessarily the right places to do that.

(10-14-2018 07:49 PM)Lippinzaner Wrote: [ -> ]Theres so many things you can do differently whilst still achieving a high price point. As mentioned, a basic product with low entry fee with a couple more upsells in the funnel will work as the model does so in most niches. Having a digital version of your product opens up limitless possibilites.

Ive never promoted gambling products so Im not sure about restrictions but as a starting point, personally Id say make a few short videos showing some basic strategies and most certainly your results. People who buy this will only really be interested in the results you can achieve (and proove).

A facebook page could draw in fans and discussion. To gain momentum, however, youre going to need regular content of value. Betting signals (if this is relevant to you) could offer this. Or how about this:

* video screen capture one trade per day, showing a live trade and result
* Post to youtube, facebook page
*build community following (buy fb fans/likes etc + build social media channels)
* sales page with book. Collect email addresses, email campaigns with regular betting info.

The content is limitless as you can discuss upcoming optmium events, races, matches for your stratgies and then draw peoples interest in it buy highlighting the upcoming opportunites if they make use of your strategy.

Perhaps the best option Id say is to sign up to something like Everlesson, build your online course and then promote the hell out of it using specific or all methods. This way your sales funnel is all dealt with without having to use many different sites and tools.

Once you have momentum, you could start your own affiliate program or have it managed by companies that do this.

Definitely switch everything to digital though. Make sure its protected as best it can be - lest those terrible black hatters get their filthy mitts on it.

Some excellent ideas there and I'll definitely have a further look into them. Regarding regular content, I did think about offering an accompanying tipster service to the manual a while ago, but decided against it ultimately, due to time constraints.

This is a shame, because the method I sell actually lends itself quite well to a 'done for you' service. I have other commitments though, so I can not spare the time to promote the manual myself, at the moment, on a daily basis. This is why I need a more 'passive' marketing solution.

The Everlesson website looks very interesting however, so I will explore this option. I'm not sure how much marketing assistance they provide, after you have uploaded your course there, but it could be worth listing my manual there for the same price that it is currently sold for.

I realize that I might have to make the time to put out some regular content, via Youtube and Facebook etc, to give it a promotional push. The challenge for me, as I said, is incorporating this into my daily routine.

lip gave GREAT advice. especially in that first paragraph for this high ticket book.

you may not want to sell your book for so cheap as someone suggested but you aren't thinking outside the box here. you are thinking short term rather than long term. sometimes you have to lose, to win. lose money to make even more money.

something you have to accept right now is that you are not a marketer. if you were, you would already be doing it and be successful.

you wrote this great book and nobody is buying. nobody is buying for a reason. what's the reason? well, it's too high for one thing. another reason is nobody knows you. it's hard to know what the publisher did but i think you do need to part ways with them now if you can get out of the contract

start collecting your own targeted list. start doing what lip suggested and i would even include a webinar when you're actually ready to sell the thing for such a high price. the lower price point someone was suggesting was a good one so always keep an open mind. what you can get from a lower price point initially is a lot better than just starting out from a higher price point. you get to start collecting names and testimonials which is invaluable! you put it on kindle to try and hit that best sellers list at the low price point and then raise the price point on that platform. you can do the same with any other platform. selling low doesn't really have any disadvantages in the long term. in the SHORT term is obviously does. plus, people get so attatched to their shit, they don't ever want to just give it away

the same way i know what you're thinking is the same way you have to approach this too. you have to get inside the heads of your potential buyers and figure out why they aren't buying and what will get them to buy. it's a psychological game.

part of your target audience are those people who can afford the price. what about those who can't, you can surely find a use for them too to help build your brand and reputation

if you can't market it yourself, then as your title suggests, you need a partner but nobody knows you on this forum so you will have to pay upfront costs and expenses rather than a straight commision. if they are doing all the work, i wouldn't pay someone less than a full 50% partnership for the high ticket sales. this might be high to you or you might not like the idea of paying upfront to a partner before he even gets results but you may just be in the same position a year from now if you don't take some risk here

if all your publisher is doing is email to their list, then that ain't shit. there is so so so much more that needs to be done. a lot of publishers will create press releases. they will get you interviews. they will get you in book stores. just mailing to a list that isn't even yours ain't shit.

something you can do right now is visit niche blogs who are known for regular quality content with a list and lots of visitors. ask them the price to mail to their list. ask them if you can write an article for them on their blog with a link back. ask them if they are willing to do a review if you give them your book in ebook format. start making connection in the space your in. that is something you can be doing right now and figure out a business/marketing plan along the way for this high ticket project. and if you find a partner to help you do all that, all the better....

(10-15-2018 08:48 AM)California Kid Wrote: [ -> ]lip gave GREAT advice. especially in that first paragraph for this high ticket book.

you may not want to sell your book for so cheap as someone suggested but you aren't thinking outside the box here. you are thinking short term rather than long term. sometimes you have to lose, to win. lose money to make even more money.

something you have to accept right now is that you are not a marketer. if you were, you would already be doing it and be successful.

you wrote this great book and nobody is buying. nobody is buying for a reason. what's the reason? well, it's too high for one thing. another reason is nobody knows you. it's hard to know what the publisher did but i think you do need to part ways with them now if you can get out of the contract

start collecting your own targeted list. start doing what lip suggested and i would even include a webinar when you're actually ready to sell the thing for such a high price. the lower price point someone was suggesting was a good one so always keep an open mind. what you can get from a lower price point initially is a lot better than just starting out from a higher price point. you get to start collecting names and testimonials which is invaluable! you put it on kindle to try and hit that best sellers list at the low price point and then raise the price point on that platform. you can do the same with any other platform. selling low doesn't really have any disadvantages in the long term. in the SHORT term is obviously does. plus, people get so attatched to their shit, they don't ever want to just give it away

the same way i know what you're thinking is the same way you have to approach this too. you have to get inside the heads of your potential buyers and figure out why they aren't buying and what will get them to buy. it's a psychological game.

part of your target audience are those people who can afford the price. what about those who can't, you can surely find a use for them too to help build your brand and reputation

if you can't market it yourself, then as your title suggests, you need a partner but nobody knows you on this forum so you will have to pay upfront costs and expenses rather than a straight commision. if they are doing all the work, i wouldn't pay someone less than a full 50% partnership for the high ticket sales. this might be high to you or you might not like the idea of paying upfront to a partner before he even gets results but you may just be in the same position a year from now if you don't take some risk here

if all your publisher is doing is email to their list, then that ain't shit. there is so so so much more that needs to be done. a lot of publishers will create press releases. they will get you interviews. they will get you in book stores. just mailing to a list that isn't even yours ain't shit.

something you can do right now is visit niche blogs who are known for regular quality content with a list and lots of visitors. ask them the price to mail to their list. ask them if you can write an article for them on their blog with a link back. ask them if they are willing to do a review if you give them your book in ebook format. start making connection in the space your in. that is something you can be doing right now and figure out a business/marketing plan along the way for this high ticket project. and if you find a partner to help you do all that, all the better....

Thanks for all the suggestions. Plenty of food for thought there. I think you're right about the publisher not doing enough, however I'm reluctant to sever ties with them completely, until I have an alternative marketing strategy worked out.

At some stage, I will definitely approach betting blogs and ask them to review my product. There are plenty of highly trafficked blogs out there that could potentially generate sales. I hesitated to do this initially, just to avoid any potential negative publicity that could harm sales. That's not to say I don't have confidence in my product - it works well as advertised - it's just that some reviewers are fickle and I didn't want to risk shooting myself in the foot.

Regarding the list building and webinars etc, I'm sure that could be effective, however it's always a bit daunting to attempt something like that when you are inexperienced. This is why I think finding a partner would be a big help. Of course, a 50% profit share would be a fair split if I could find someone to do the bulk of the marketing.

I don't totally agree with you about the pricing. I don't want to price my manual too low, simply because it is not aimed at people who are broke. It is a long term investment method suitable for people who have some capital to set aside for trading. I think it is important to position the product in this way, so that you avoid wasting money and time promoting to desperate and broke get rich quick seekers.