when approaching blog reviewers, keep in mind that they aren't gonna post a bad review about a book nobody knows about. normally blogger want to keep their content pretty positive and upbeat for their readers and will only post positive reviews. if they feel it's not good enough, they just wont write a review.
if they DID write a negative review, it's only one page on one website. it has no viral capabilities unless it's just pure trash and scammy.
with that said, i think you are letting your fears control you which is a major setback of a lot of marketers where they do nothing and all this potential gets lost in the quicksand of their fears.
you can disagree with me. with the low price point but you will not be getting reviews and testimonials nobody's gonna buy it at that price just to review and give a testimonial. and if you do reconsider one day, video testimonials are the best. takes more time to create one, but at a discount, it will be well worth their time. you have two types of testimonials. the first one is where someone didn't put it in to action but sees all the benefits from it(these are the ones i was talking about). the other type of testimonial is where someone tested it out and it has worked well for them. a lot more powerful testimonial but the downside of that is that you don't see too many of those because a lot of time has to elapse for them to impliment something and see results.
although you disagree with me, you are limiting yourself TREMENDOUSLY from a marketing perpective but i wont hound ya anymore on that since you seem to be stuck in that thinking.
so what you should do now is find a way to overcome your fears. fears are good because they can create an awareness, but when they limit our potential, fears become quicksand and when we let them control us like that, our potentials get lost, nothing gets accomplished and we are at square 1 forever.
one solution to the review bloggers is to just apprach them and tell them that you are only looking for positive reviews. if they don't feel the book is good enough for their readership, you would appreciate it if they wouldn't review it for them and they get a free copy of your book. still a win win for both of you. if you approach them that way i am sure they will be agreeable. they aren't out to hurt anyone's reputation here. and listen. just because one reviewer didn't like it doesn't mean it's not a good book and that other reviews wont see all the benefits to a book like this. everyone has their own opinions and mind set and things they like and dont like. just like you don't agree with me with selling at a lower price point for a month or so just to get some reviews and tesimonials which would create more sales for you. these are people who wouldn't normally buy your book anyway so there is no downside to it.
i know i personally wouldn't discredit someone if my tastes and preferences were different than someone elses. a true blogger who reviews knows this too.
conquer your fears man.....
Hi,
I sold a couple of Betfair Systems / Guides A Few years back on ClickBank did fine for a while and made a nice profit selling 50/50 share.
The downside was the chargebacks because of Clickbank refunds they just give the buyer their money back and you have no way of stopping it.
Also sold the same on Ebay but via auction method, Got great reviews and a higher price.
Then everybody suddenly became a Gambling expert and started to sell rehash stuff.
Market dropped so I turned it in.
I know nothing about your book so cannot comment apart from the price point seem a little high especially here ...
PM if you want to talk shop.
Good Luck M8.
Regards
Doormat
All good advice here. One thing I will highlight though is what the C Kid said about price.
You dont need to drop the price of the actual manual. You need to think about creating a loss-leader - a product of value which you can afford to give away, to get your customer base into your funnel (e.g. get an email address for the bigger push later on).
Lead magnets usually come in the guise of a free report. Download some of the the bigger packages in the PLR section on this forum and you will see how you could potentially emulate their content and see how a full campaign is tiered.
(10-16-2018 07:05 AM)California Kid Wrote: [ -> ]when approaching blog reviewers, keep in mind that they aren't gonna post a bad review about a book nobody knows about. normally blogger want to keep their content pretty positive and upbeat for their readers and will only post positive reviews. if they feel it's not good enough, they just wont write a review.
if they DID write a negative review, it's only one page on one website. it has no viral capabilities unless it's just pure trash and scammy.
one solution to the review bloggers is to just apprach them and tell them that you are only looking for positive reviews. if they don't feel the book is good enough for their readership, you would appreciate it if they wouldn't review it for them and they get a free copy of your book. still a win win for both of you. if you approach them that way i am sure they will be agreeable. they aren't out to hurt anyone's reputation here. and listen. just because one reviewer didn't like it doesn't mean it's not a good book and that other reviews wont see all the benefits to a book like this. everyone has their own opinions and mind set and things they like and dont like. just like you don't agree with me with selling at a lower price point for a month or so just to get some reviews and tesimonials which would create more sales for you. these are people who wouldn't normally buy your book anyway so there is no downside to it.
i know i personally wouldn't discredit someone if my tastes and preferences were different than someone elses. a true blogger who reviews knows this too.
conquer your fears man.....
Some of the bigger betting review blogs do rank highly in Google, when people search for gambling systems. The most popular blogs pride themselves on being 'impartial', however sometimes this can lead to overly critical reviews, or even reviews that contain inaccurate information, if the reviewer hasn't bothered to properly look at the product.
As a case in point, there is one review site that did a review of my manual, without my consent, and it ranks 2nd in Google for the product name. The reviewer clearly hasn't read my manual and has based his review purely on the sales page information, because it contains a number of inaccuracies. His website seems to be geared towards promoting a handful of products, by recommending those at the expense of others.
Having said that, I think your idea of approaching blog owners for positive reviews is a good one, so I may well give that a try. I don't mean to let fear get the better of me - I just prefer to look before I leap!
(10-16-2018 07:27 AM)Doormat Wrote: [ -> ]Hi,
I sold a couple of Betfair Systems / Guides A Few years back on ClickBank did fine for a while and made a nice profit selling 50/50 share.
The downside was the chargebacks because of Clickbank refunds they just give the buyer their money back and you have no way of stopping it.
Also sold the same on Ebay but via auction method, Got great reviews and a higher price.
Then everybody suddenly became a Gambling expert and started to sell rehash stuff.
Market dropped so I turned it in.
I know nothing about your book so cannot comment apart from the price point seem a little high especially here ...
PM if you want to talk shop.
Good Luck M8.
Regards
Doormat
I mentioned before that I was put off Clickbank because of the chargeback situation, so it doesn't surprise me to hear that you had issues with this. It's good that you had some success with it and I'm not saying it couldn't work for my product, but I don't feel like I have the marketing experience to get the most from it.
The gambling systems I have seen and bought on eBay in the past have been fairly low quality, so I don't think that would be the right place for me to try and sell my manual either. I want to position my manual as a high quality product for shrewd investors/gamblers, who have some spare capital that they want to grow each month, without spending a great deal of time each day. I think that having my own sales page is the only way to effectively communicate this.
(10-16-2018 09:56 AM)Lippinzaner Wrote: [ -> ]All good advice here. One thing I will highlight though is what the C Kid said about price.
You dont need to drop the price of the actual manual. You need to think about creating a loss-leader - a product of value which you can afford to give away, to get your customer base into your funnel (e.g. get an email address for the bigger push later on).
Lead magnets usually come in the guise of a free report. Download some of the the bigger packages in the PLR section on this forum and you will see how you could potentially emulate their content and see how a full campaign is tiered.
You seem to be suggesting that I should advertise a different, lower priced (or free) product initially, then offer my manual as an upsell as part of an autoresponder sequence.
There's obviously many different ways I could approach marketing my manual, and that could be effective. I have no experience of writing autoresponder sequences myself however, so this is not something I could do readily.
Because I am limited, in terms of time and marketing expertise, I am looking for a marketing strategy that has a few moving parts as possible. Of course, if I could find a partner to handle these things, that would be a whole lot easier.
If I have to do the marketing myself, then the quickest and most logical route for me is to create a sales page for the main product, then find a time and cost efficient way of driving traffic to it.
Yes, Im suggesting you at least need to warm up your buyer as your product is high-end. You will need quality traffic which can often be more expensive to generate but in-turn can offer higher ROI.
If you are going to start with traffic>sales page then how about making use of SOLO ads, where the buyer will have already signed up to or be interested in similar products to yours.
Or another option would be something like buysellads, buying impressions on gambling sites - but you will need banners created, which to be fair isnt too expensive on fivver. Same with email copy, you could try to find somebody willing to put together an autoresponder sequence at a knock down price. The idea behind doing your own for yourself is the value in keeping hold of the opt-in email, as it gives you multiple opportunities to target repeatedly, be it via email or retargeting opportunites like Adroll or facebook. Thinking about it, a sales page might not be enough without a video of sorts, even a slide show, which again can be done using tools on this forum or fivver. Id would definitely take stock of what your competitors are having success with.
If you do setup your own page, and the copy is tight, there is cheap traffic for gambling with PopAds but be sure to track as you would be pouring money away by not finding out where the clicks are best coming from.
So, you will most likely need:
Sales Page with email submit (whether purchase or not)
Banner Ads created > for traffic networks
Some kind of tracking to record traffic allowing you to refine your traffic buying
When you start buying traffic dont be put off. It wont convert straight away. Just be confident that every penny spent is all bought Data. Nothing is wasted, you will be learning what doesnt work as well as what does.
fear can be a good thing to create awareness but i wouldn't have mentioned it if i felt it wasn't controlling your decision making without logic. you are here for a partner, help, or both. you're making so many excuses why you can't do this and that and you aren't as solution based as you need to be here.
even this review you are talking about. get your ass to work to rank the title so when you get bad reviews, they aren't on the 1st or second page. geez. every business gets bad reviews but they solve that problem so the bad reviews are less seen.
you seem to be justifying holding off with the reviews because of this fear of bad reviews but there is a big difference between approaching someone and having someone review without even reading the book. there coulda been many reasons for the reviewer to do this. maybe competition in what he's promoting or promoting for others. and look.....he was 1 step ahead of you because you ain't doing anything about promoting your book and your making excuses why you can't. the latter may not be fully true but him being a step ahead of you certainly is.
you need to get your mind right and start taking action without excuses and without fear. if something bad happens, be solution based and fix the problems while they occur. don't let your fear hold you back in not taking action.
(10-17-2018 02:51 AM)watcher30 Wrote: [ -> ] (10-16-2018 07:05 AM)California Kid Wrote: [ -> ]when approaching blog reviewers, keep in mind that they aren't gonna post a bad review about a book nobody knows about. normally blogger want to keep their content pretty positive and upbeat for their readers and will only post positive reviews. if they feel it's not good enough, they just wont write a review.
if they DID write a negative review, it's only one page on one website. it has no viral capabilities unless it's just pure trash and scammy.
one solution to the review bloggers is to just apprach them and tell them that you are only looking for positive reviews. if they don't feel the book is good enough for their readership, you would appreciate it if they wouldn't review it for them and they get a free copy of your book. still a win win for both of you. if you approach them that way i am sure they will be agreeable. they aren't out to hurt anyone's reputation here. and listen. just because one reviewer didn't like it doesn't mean it's not a good book and that other reviews wont see all the benefits to a book like this. everyone has their own opinions and mind set and things they like and dont like. just like you don't agree with me with selling at a lower price point for a month or so just to get some reviews and tesimonials which would create more sales for you. these are people who wouldn't normally buy your book anyway so there is no downside to it.
i know i personally wouldn't discredit someone if my tastes and preferences were different than someone elses. a true blogger who reviews knows this too.
conquer your fears man.....
Some of the bigger betting review blogs do rank highly in Google, when people search for gambling systems. The most popular blogs pride themselves on being 'impartial', however sometimes this can lead to overly critical reviews, or even reviews that contain inaccurate information, if the reviewer hasn't bothered to properly look at the product.
As a case in point, there is one review site that did a review of my manual, without my consent, and it ranks 2nd in Google for the product name. The reviewer clearly hasn't read my manual and has based his review purely on the sales page information, because it contains a number of inaccuracies. His website seems to be geared towards promoting a handful of products, by recommending those at the expense of others.
Having said that, I think your idea of approaching blog owners for positive reviews is a good one, so I may well give that a try. I don't mean to let fear get the better of me - I just prefer to look before I leap!
(10-17-2018 04:50 AM)Lippinzaner Wrote: [ -> ]Yes, Im suggesting you at least need to warm up your buyer as your product is high-end. You will need quality traffic which can often be more expensive to generate but in-turn can offer higher ROI. If you are going to start with traffic>sales page then how about making use of SOLO ads, where the buyer will have already signed up to or be interested in similar products to yours.
Or another option would be something like buysellads, buying
impressions on gambling sites - but you will need banners created, which to be fair isnt too expensive on fivver. Same with email copy, you could try to find somebody willing to put together an autoresponder sequence at a knock down price. The idea behind doing your own for yourself is the value in keeping hold of the opt-in email, as it gives you multiple opportunities to target repeatedly, be it via email or retargeting opportunites like Adroll or facebook. Thinking about it, a sales page might not be enough without a video of sorts, even a slide show, which again can be done using tools on this forum or fivver. Id would definitely take stock of what your competitors are having success with.
If you do setup your own page, and the copy is tight, there is cheap traffic for gambling with PopAds but be sure to track as you would be pouring money away by not finding out where the clicks are best coming from.
So, you will most likely need:
Sales Page with email submit (whether purchase or not)
Banner Ads created > for traffic networks
Some kind of tracking to record traffic allowing you to refine your traffic buying
When you start buying traffic dont be put off. It wont convert straight away. Just be confident that every penny spent is all bought Data. Nothing is wasted, you will be learning what doesnt work as well as what does.
Is it wise to purchase solo ads, when you are unfamiliar with the sellers? I only ask because I have had my fingers burned recently. I was involved in a marketing syndicate for a crypto currency ICO, and an email list of over 30k professional traders was purchased to market the opportunity to, via a webinar. The webinar organiser did his due diligence, and to all intents and purposes it looked as if the list would be responsive. However, in the end, the marketing emails had a very low open rate and not a single conversion.
I had a look on buysellads, but could not see a category for gambling websites, although I guess there are probably other similar platforms that would have this.
With all these things, and the pay per click platforms you mentioned, the devil is in the detail and I would be worried about blowing a load of money on something that I don't fully understand. I have never tracked clicks before and would not know what to look for. It's hard to see the wood for the trees in all of this, although I do appreciate your suggestions.
To my mind, these types of strategies are things I need to outsource, if I can't find a business partner. If I try to do it myself, I will inevitably make a mess of it because the learning curve is too steep. You've given me a lot to think about though, so thanks for your posts.
(10-17-2018 04:04 PM)California Kid Wrote: [ -> ]fear can be a good thing to create awareness but i wouldn't have mentioned it if i felt it wasn't controlling your decision making without logic. you are here for a partner, help, or both. you're making so many excuses why you can't do this and that and you aren't as solution based as you need to be here.
even this review you are talking about. get your ass to work to rank the title so when you get bad reviews, they aren't on the 1st or second page. geez. every business gets bad reviews but they solve that problem so the bad reviews are less seen.
you seem to be justifying holding off with the reviews because of this fear of bad reviews but there is a big difference between approaching someone and having someone review without even reading the book. there coulda been many reasons for the reviewer to do this. maybe competition in what he's promoting or promoting for others. and look.....he was 1 step ahead of you because you ain't doing anything about promoting your book and your making excuses why you can't. the latter may not be fully true but him being a step ahead of you certainly is.
you need to get your mind right and start taking action without excuses and without fear. if something bad happens, be solution based and fix the problems while they occur. don't let your fear hold you back in not taking action.
I actually posted a comment on that reviewer's blog, pointing out the inaccuracies in his review, so his readers could get a fair impression of my product. I felt that this would be a more effective approach, than trying to outrank him.
I deliberately held off doing any extra marketing up to now, because I wanted to give the publishers a chance to see what they could do. Now that it is clear that they aren't producing the results I want, I am ready to take some action.
I'm trying to take a solutions based approach, by canvasing opinion on this forum about possible marketing strategies. Because marketing is not my forte, it only makes sense to ask those who are more knowledgeable than me for advice, before I start doing anything.
Although I have yet to find a business partner, I have certainly had some good suggestions that will help me to develop an effective strategy. My next challenge is to put some of these ideas together and find a way to implement them.
I have no fear - I just wanted to do my homework before I started investing time and money. Thanks for your input and I'll take on board much of what you said.