Thanks for this, OP.
I enjoy TS's style and he has a slew of good ideas for finding Angles so that even if you're essentially offering exactly what others are also offering, yours appears to be unique and also appeals MUCH more to a certain element of any audience. He gives a lot of specific examples. It's a good read and there is genuine value in this; in fact it's influenced a launch I'm working on.
Oh, one thing I'll mention to avoid misunderstandings: For North Americans, be aware that TS is a Brit; when he refers to "Fruit Machines" ... that's what Brits call slot machines, and you can find them in pubs and cafes everywhere in the UK.
(08-07-2017 08:18 PM)tristan Wrote: [ -> ]when he refers to "Fruit Machines" ... that's what Brits call slot machines, and you can find them in pubs and cafes everywhere in the UK.
LOL... they're still known as fruit machines here in the UK (at least to me anyway)
for share.