10-28-2011, 03:24 AM
Welcome
Action Coaching Club Checklist
Download links of the PDF:
Screenshot
of the text description:
Welcome Webinar with Lou D’Alo
Video:
PDF
exercise:
Training Sessions
Training Call “Productivity Primer”
As part of the “Managing Your Self” section of the Action Coaching
Checklist, Lou review’s the most important things you can do to increase
your productivity, and how to get more done faster, and with less
effort, than you ever thought possible.
Video:
Slides:
Training Call “Article Marketing Secrets”
This training “drills down” on one of the most popular and effective
free traffic strategies : Article Marketing. Lou interviews Chris
Knight, the publisher of the world’s biggest and most heavily trafficked
article directory, EzineArticles.com.
Video:
Slides:
Training Call Niche Research and Testing “How To Primer”
Video:
Slides:
Training Call “Create Content Fast”
In this session we’ll learn “How to Create Great Content – Fast! No
matter how you slice it, it all boils down to great content, doesn’t it?
Whether it’s blog posts, videos, optin incentives, free line content,
product launches, programs, courses, ebooks, SEO, DVDs, you name it — if
you’re in an information business, you’ve got to learn to get what’s in
your head into a format your prospects and clients value and consume.
Video:
Slides:
Training Call “The Web Wagon Wheel”
In this session we’re going to quickly review the answer to one of my
most frequently asked questions: “Blogs, Optins, Salesletters, Blogs,
Social Media … arrrghh – How do I figure out which ones I need and how
they all fit together???” This is one of those things that can get very
complex, very fast – if you let it.
Video:
Slides:
Training Call “Content Creation Demo”
In this training we walk through a real life “rapid content creation”
example to demonstrate how to quickly create, deliver, record and
publish a valuable piece of content that you can use as an optin
incentive, or as an SEO/Social marketing piece.
Video part 1:
Video
part 2:
Video
part 3:
Slides:
Training Call “How Event Marketing Multiplies Conversion and Sales”
In the past two years or so, I’ve made a simple shift in my marketing
that has yielded off-the-chart results in some key areas that I track:
- Registration/attendance at my tele/web seminars has increased 2-3x on average.
- Conversions on promotional events increase from a typical 5-10% to as much as over 60%;
- All my workshops have sold in a matter of days, sometimes hours; and
- I’ve filled any empty spots in my private coaching group within a day or two of promoting..
It’s not just me…
I’ve taught this strategy to my coaching clients, and the ones who are
using it are seeing similar results – whether they’re just starting out,
or whether they’re running million dollar businesses. Now you can too.
In this training I’ll give you a sneak peek into what I’m doing, why it
works, and how you can start using it in your business to get these
results too.
Video:
Slides:
Training Call The “Nuts and Bolts” of Blogs
A blog is a crucial part of our web presence. We use it to establish our
authority and expertise, and get free organic (SEO) traffic. And while
it’s relatively easy to use once you get the hang of it, we thought it
would be helpful to step you through the exact steps we recommend…
Video part 1:
Video
part 2:
Video
part 3:
Slides:
Training Call “Keywords and SEO”
In this session we cover the “essential 20%” of keyword and SEO activity
you need to do consistently to drive free and paid traffic to your
site, and help optimize your landing page conversions.
Video part 1 :
Video
part 2:
Slides:
Training Call “How to Use Coaching Calls to Grow Your Business”
In this session Lou walks you through the specific, detailed steps of
the call structure he uses, and that he coaches his clients to use, to
get 7 or 8 out of 10 people who show up on these calls to say “Yes”.
Video:
Slides:
Training Call “Juggernaut” SEO Secrets with Lou D’Alo and John Rhodes
Video part 1 :
Video
part 2:
We
had very positive feedback throughout this call – John shared some very
interesting perspectives and techniques for doing SEO. But remember:
until and unless you put it into action … you get no results.
Slides:
Training Call “Webinar Tech Tips”
Video part 1:
Slides
part 1:
Video
part 2:
Slides
part 2:
Training Call “Facebook Advertising”
Video:
No
slides provided into the membership area.
Training Call “Video Stats and Timeboxing Programs”
In this session we’ll learn step by step how to use the Inplay program
to create and monitor video statistics. I’ll also demonstrate my
favorite productivity tool- Timeboxing. A tool I use when I need to get a
lot done – and fast.
Video:
No
slides provided into the membership area.
Training Call “Intro to Video Tracking and Statistics”
In this call I’ll teach you step by step how to use this FREE tool for tracking video stats.
1) Why tracking is important
2) How tracking helps you
3) How you can benefit the most from your videos and tracking
4) Why you want customers to refer and point to your blog from your videos.
Video:
No
slides provided into the membership area.
Training Call: Data Backup Tools and Strategies
What would you do if you lost all of your hard work and that great idea?
In this session Lou goes in depth about the topic nobody talks or
teaches about and walks you through step by step ways to protect
yourself and your investment. Lou not only shows you what to do but also
several services and programs he swears by!
Video:
Slides:
Training Call Mindsets and Motivators Part 1
In this training call Lou talks about the key factors that can assist
you with your own fears and frustrations while building your business
and shares his personal experience around what he has learned and
implemented over the past 20 years to grow an successful business and
life.
No
slides provided in this session.
Weekly Coaching Calls with Lou D’Alo
Join me each week on Thursday’s at 5pm Pacific / 8pm Eastern for a live
coaching call to answer your most important questions about growing your
business, or about implementing any part of the Action Coaching
Checklist.
It’s also a great time to check in and follow up with any exercises that
were offered during Monday night’s weekly training calls.
And remember: coaching works even if you aren’t the one being coached.
Often times, listening to other people being coached and offering them
ideas and suggestions is a very effective way of creating our own
insights and answers.
Choosing to schedule and attend the live coaching call is also a strong
signal to your unconscious that you are serious and committed to your
success. Don’t underestimate how much that alone contributes to your
success!
“See you” on the call!
Lou D’Alo and the Action Coaching Club team Dedicated to your success.
Coaching Call Week 1 with Lou D’Alo
Video:
No
slides provided into the membership area.
Coaching Call Week 2 with Lou D’Alo
Video:
No
slides provided into the membership area.
Coaching Call Week 3 with Lou D’Alo
Video:
No
slides provided into the membership area.
Coaching Call Week 4 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 5 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 6 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 7 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 8 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 9 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 10 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 11 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 12 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 13 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 14 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 15 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 16 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 17 with Lou D’Alo
Video:
No
slides provided.
Coaching Call Week 18 with Lou D’Alo
In this live coaching call Lou answers questions about growing you
internet business and one on one coaching. Some topics of discussion
are:
1) Best ways to outsource and network
2) Best ways to hire people for the long term
3) Marketing with Facebook Ads
4) Best ways to develop content
5) Frequency of content and newsletters so people stay engaged.
Video:
No
slides provided into the membership area.
Strategy Review Coaching Call Part 1
In this live coaching call, we did three very interesting “Strategy
Reviews”… We covered a wide range of topics and were able to dig deeper
into our members’ online businesses.
Video part 1:
Video
part 2:
No
slides provided.
Strategy Coaching and “Hot Seats” Call 1
In this call Lou does Strategy Coaching with members giving one on one coaching to discuss:
1) The most important outcomes of how Action Coaching Club is helping their businesses grow.
2) Elements of a KEY SUCCESS area; Traffic, leads, sales, partners or YOU.
3) How to use lead generation for greater results.
4) Making Opt-in’s work for you, not you working for opt-ins.
Video:
No
slides provided.
Strategy Coaching and “Hot Seats” Call with Lou D’Alo 2
In this call Lou does Strategy Coaching and Hot Seats.
Questions asked:
1) What level of “free content” is good?
2) What is the best way to offer a premium upsell?
3) How can I use blogs and surveys to boost my list?
4) Are Membership levels good? Low, Medium and an Elite High price model?
Video:
No
slides provided.
Hot Seats 3 with Lou D’Alo
In this call Lou conducts more “Hot Seats”… Hot Seats are a focused review on some critical elements needed for key success!
Hot Seat Topics:
1) Why you only have seconds to grab your customer
2) How too much info can hurt your opt in page
3) Quick + Simple + Value = Customers
4) Overcoming your own fears in business
5) Finding motivation to keep moving forward
6) Staying on target for success
7) Working with Google Adwords
Strategy Coaching Call 3
In this coaching call we cover:
1) Overview of Coaching Club checklist ( for members just joining and for those needing to
stay on task.
2) How to really develop your customer Avatar to understand their URGENT NEEDS
3) Getting your 1st 100 subscribers
4) Why taking action quickly saves you TONS of time
5) How and why to create fast, simple products to test your market and create your list
6) Why clean and simple pages/templates for opt-ins work and get results
Video:
No
slides provided.
Bonus Sessions
Identifying, Choosing, and Narrowing Your Niche
Choosing the right niche is essential to the success of your business. Most
people get confused and overwhelmed when it comes to this critical first step.
But there’s a way to think about niches – and specific steps to take – that make
choosing your niche a much faster and more comfortable process. Learn how in
this training…
Video:
PDF
summary:
Creating Your Customer Avatar
Most business owners think of their customers as a group of people, and
communicate to them as a group. This is a deadly mistake.
In this session you’ll learn what your “Customer Avatar” is, why it’s
the key to your marketing success, how to speak in the “voice” of your
customer so they feel an instant connection with you, and much more…
MP3 Audio:
PDF
summary:
Avatar: How to Become the Mind of Your Customer
Developing a “Customer Avatar” is the best way to communicate directly
to your target customer and connect on an emotional level. In this
session you’ll go through an EXERCISE to create your own Avatar.
Video:
PDF
summary:
Positioning: Owning Your Mental Niche
One of the most overlooked – and powerful – things you can do to grow your business is to “position” it powerfully.
In this session you’ll learn what positioning is and isn’t, how to use
position so you don’t have to “compete” with ANYONE, how to make your
product stand out as the #1 product in its category (even if you’re just
starting out), and much more..
MP3 Audio:
PDF summary:
The Psychology of Online “Lead Generation”
Your business can’t survive without continually getting more customers.
That’s what Lead Generation is about. But most business owners approach
this with the wrong psychology – and they fail before they even begin.
Here are 3 reasons why most people fail with lead generation and how you
can avoid them… and grow the business of your dreams.
Video:
PDF
summary:
Move The Free Line
One of the “weirdest” things we’ve learned is that by GIVING AWAY
massive value for FREE, you can make more sales than by forcing people
to pay for all your “good stuff.”
In this session you’ll learn 4 things you can give away to wow your
customers and make more money, how much you should give away before you
go “over board,” the exact story of how we used Moving the Free Line to
do a multi-million dollar product launch, and much more…
MP3 Audio:
PDF
summary:
Designing Your One Hour Telephone Consultation
Video:
PDF
summary:
How to Organize Your Ideas and Products Using “Frameworks”, Part 1
One way to make your content much more compelling and digestible to your
audience is to use what I call Frameworks. In this session, you’ll
learn my very favorite framework: what it is, why it’s so essential, and
exactly how to use it to take your ideas and teachings to the next
level.
Video part 1:
PDF
summary part 1:
How to Organize Your Ideas And Products Using “Frameworks”, Part 2
To be successful, your marketing and products must reach out and connect
with the individual consuming it. Frameworks are tools that help you
make this connection. In this session, learn more about how to use
Frameworks in all of your communication… and grow your business as
quickly as possible…
Video part 2 :
PDF
summary part 2:
Be a Smart Marketer, Not a Dumb Expert
One of the biggest mistakes to look out for is seeing yourself and
acting as an Expert, instead of a Marketer. Marketers are able to
successfully grow businesses… Experts are not. In this training learn
the difference between these two “mindsets” and how you can become a
Smart Marketer…
Video:
PDF
summary:
Bonus Session “How to Use Social Media to Drive Traffic to Your Site” with Don Crowther
Search engines love social media! And content is the key to success in
social media. If you want to do well in social media (and on the
Internet), you need to learn how to master content.
In this session, Facebook and Twitter expert Don Crowther shares his secrets:
· To identify and write about things that will make your audience love you
· About when and where to post your messages
· Of how to bypass your prospects’ “marketing blindness” with the kind of product pitches that work well on Twitter and Facebook
Video:
PDF summary:
Bonus Session: How to Write a Killer Sales Letter with Craig Clemens - Part 1
In this training you will learn:
• How to discover the “hot buttons” that have the have the most
influence on your prospect’s decision to buy from you – or not
• How to avoid the mistake of speaking to what you THINK your
prospects want – only to find out you are wrong (this can literally ruin
your business)
• “The Persuasion Interview” – a series of specific questions to discover what motivates your prospects to buy
• Why writing a simple autobiography as your prospect can increase your sales
• and much more…
Video part 1:
MP3
part 1:
PDF
summary part 1:
Bonus Session: How to Write a Killer Sales Letter with Craig Clemens – Part 2
In this training you will learn:
• A proven formula for writing a killer sales letter. Just write each
individual section and place it into this formula… and you double your
chances for success
• How we use this formula in our own sales letters that have sold
tens of millions of dollars of our products. You’ll watch as we go over
these letters, section by section
• Where to put your personal story, your bullets, your guarantee… and every other part of your sales letter
• How to explain your price in a way that makes it easy for people to see it as a bargain
• and much more…
Video part 2:
MP3
part 2:
PDF
summary part 2:
Action Coaching Club Checklist
Download links of the PDF:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Action%20Coaching%20Club%20Checklist.pdf
Code:
http://www.multiupload.com/GSCTHPN2OL
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Video:
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exercise:
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https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Welcome.pdf
Training Call “Productivity Primer”
As part of the “Managing Your Self” section of the Action Coaching
Checklist, Lou review’s the most important things you can do to increase
your productivity, and how to get more done faster, and with less
effort, than you ever thought possible.
Video:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20Productivity%20Primer.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Productivity%20Primer.pdf
This training “drills down” on one of the most popular and effective
free traffic strategies : Article Marketing. Lou interviews Chris
Knight, the publisher of the world’s biggest and most heavily trafficked
article directory, EzineArticles.com.
Video:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20Article%20Marketing%20Secrets.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Article%20Marketing%20Secrets.pdf
Code:
http://www.multiupload.com/OBHJKKCZEF
Training Call Niche Research and Testing “How To Primer”
Video:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20Niche%20Research.mp4
Code:
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Code:
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Code:
http://www.multiupload.com/4SDMUS41UV
Training Call “Create Content Fast”
In this session we’ll learn “How to Create Great Content – Fast! No
matter how you slice it, it all boils down to great content, doesn’t it?
Whether it’s blog posts, videos, optin incentives, free line content,
product launches, programs, courses, ebooks, SEO, DVDs, you name it — if
you’re in an information business, you’ve got to learn to get what’s in
your head into a format your prospects and clients value and consume.
Video:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110228%20Action%20Coaching%20Club%20Create%20Content%20Fast.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Create%20Content%20Fast.pdf
Code:
http://www.multiupload.com/F5ZPUIIP82
In this session we’re going to quickly review the answer to one of my
most frequently asked questions: “Blogs, Optins, Salesletters, Blogs,
Social Media … arrrghh – How do I figure out which ones I need and how
they all fit together???” This is one of those things that can get very
complex, very fast – if you let it.
Video:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110307%20Action%20Coaching%20Club%20Web%20Wagon%20Wheel.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/The%20Web%20Wagon%20Wheel.pdf
In this training we walk through a real life “rapid content creation”
example to demonstrate how to quickly create, deliver, record and
publish a valuable piece of content that you can use as an optin
incentive, or as an SEO/Social marketing piece.
Video part 1:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110314%20Action%20Coaching%20Club%20Live%20Content%20Creation%20Demo%20Part%201.mp4
part 2:
Code:
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part 3:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110314%20Action%20Coaching%20Club%20Live%20Content%20Creation%20Demo%20Part%203.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Live%20Content%20Creation%20Demo.pdf
In the past two years or so, I’ve made a simple shift in my marketing
that has yielded off-the-chart results in some key areas that I track:
- Registration/attendance at my tele/web seminars has increased 2-3x on average.
- Conversions on promotional events increase from a typical 5-10% to as much as over 60%;
- All my workshops have sold in a matter of days, sometimes hours; and
- I’ve filled any empty spots in my private coaching group within a day or two of promoting..
It’s not just me…
I’ve taught this strategy to my coaching clients, and the ones who are
using it are seeing similar results – whether they’re just starting out,
or whether they’re running million dollar businesses. Now you can too.
In this training I’ll give you a sneak peek into what I’m doing, why it
works, and how you can start using it in your business to get these
results too.
Video:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110324%20Action%20Coaching%20Club%20Event%20Marketing.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Event%20Marketing.pdf
A blog is a crucial part of our web presence. We use it to establish our
authority and expertise, and get free organic (SEO) traffic. And while
it’s relatively easy to use once you get the hang of it, we thought it
would be helpful to step you through the exact steps we recommend…
Video part 1:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110328%20Action%20Coaching%20Club%20Blog%20Nuts%20And%20Bolts.Part1.mp4
part 2:
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part 3:
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Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Blogs%20Nuts%20And%20Bolts.pdf
In this session we cover the “essential 20%” of keyword and SEO activity
you need to do consistently to drive free and paid traffic to your
site, and help optimize your landing page conversions.
Video part 1 :
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110411%20Action%20Coaching%20Club%20Keywords%20And%20SEO%20Part%201.mp4
part 2:
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https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/110411%20Action%20Coaching%20Club%20Keywords%20And%20SEO.pdf
In this session Lou walks you through the specific, detailed steps of
the call structure he uses, and that he coaches his clients to use, to
get 7 or 8 out of 10 people who show up on these calls to say “Yes”.
Video:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110418%20Action%20Coaching%20Club%20Free%20Coaching%20Call%20Design.mp4
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/110418%20Action%20Coaching%20Club%20Free%20Coaching%20Call%20Design.pdf
Video part 1 :
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110505%20Action%20Coaching%20Club%20John%20Rhodes%20SEO.Part1.mp4
part 2:
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110505%20Action%20Coaching%20Club%20John%20Rhodes%20SEO.Part2.mp4
had very positive feedback throughout this call – John shared some very
interesting perspectives and techniques for doing SEO. But remember:
until and unless you put it into action … you get no results.
Slides:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/documents/110505%20Action%20Coaching%20Club%20John%20Rhodes-seo.pdf
Video part 1:
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part 1:
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part 2:
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/documents/110509%20Action%20Coaching%20Club%20Webinar%20Tech.Part2.pdf
Training Call “Facebook Advertising”
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110523%20Action%20Coaching%20Club%20Facebook%20Advertising.mp4
slides provided into the membership area.
Training Call “Video Stats and Timeboxing Programs”
In this session we’ll learn step by step how to use the Inplay program
to create and monitor video statistics. I’ll also demonstrate my
favorite productivity tool- Timeboxing. A tool I use when I need to get a
lot done – and fast.
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110620%20Action%20Coaching%20Club%20Videostats%20%26%20Timeboxing.mp4
slides provided into the membership area.
Training Call “Intro to Video Tracking and Statistics”
In this call I’ll teach you step by step how to use this FREE tool for tracking video stats.
1) Why tracking is important
2) How tracking helps you
3) How you can benefit the most from your videos and tracking
4) Why you want customers to refer and point to your blog from your videos.
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110613%20Action%20Coaching%20Call%20Video%20Stats.mp4
slides provided into the membership area.
Training Call: Data Backup Tools and Strategies
What would you do if you lost all of your hard work and that great idea?
In this session Lou goes in depth about the topic nobody talks or
teaches about and walks you through step by step ways to protect
yourself and your investment. Lou not only shows you what to do but also
several services and programs he swears by!
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110711%20Action%20Coaching%20Club%20Data%20Backups.mp4
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/documents/ACC110711-Backups.pdf
In this training call Lou talks about the key factors that can assist
you with your own fears and frustrations while building your business
and shares his personal experience around what he has learned and
implemented over the past 20 years to grow an successful business and
life.
Code:
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slides provided in this session.
Weekly Coaching Calls with Lou D’Alo
Join me each week on Thursday’s at 5pm Pacific / 8pm Eastern for a live
coaching call to answer your most important questions about growing your
business, or about implementing any part of the Action Coaching
Checklist.
It’s also a great time to check in and follow up with any exercises that
were offered during Monday night’s weekly training calls.
And remember: coaching works even if you aren’t the one being coached.
Often times, listening to other people being coached and offering them
ideas and suggestions is a very effective way of creating our own
insights and answers.
Choosing to schedule and attend the live coaching call is also a strong
signal to your unconscious that you are serious and committed to your
success. Don’t underestimate how much that alone contributes to your
success!
“See you” on the call!
Lou D’Alo and the Action Coaching Club team Dedicated to your success.
Coaching Call Week 1 with Lou D’Alo
Video:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110203-ActionCoachingClub_CoachingCall.mp4
slides provided into the membership area.
Coaching Call Week 2 with Lou D’Alo
Video:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110207-Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided into the membership area.
Coaching Call Week 3 with Lou D’Alo
Video:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110217_Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided into the membership area.
Coaching Call Week 4 with Lou D’Alo
Video:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110224%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Coaching Call Week 5 with Lou D’Alo
Video:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110310%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Coaching Call Week 6 with Lou D’Alo
Video:
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https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110317%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Coaching Call Week 7 with Lou D’Alo
Video:
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slides provided.
Coaching Call Week 8 with Lou D’Alo
Video:
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Coaching Call Week 9 with Lou D’Alo
Video:
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Coaching Call Week 10 with Lou D’Alo
Video:
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slides provided.
Coaching Call Week 11 with Lou D’Alo
Video:
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https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/110414%20Action%20Coaching%20Club%20Coaching%20Call.mp4
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Coaching Call Week 12 with Lou D’Alo
Video:
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Coaching Call Week 13 with Lou D’Alo
Video:
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Coaching Call Week 14 with Lou D’Alo
Video:
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Coaching Call Week 15 with Lou D’Alo
Video:
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slides provided.
Coaching Call Week 16 with Lou D’Alo
Video:
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Coaching Call Week 17 with Lou D’Alo
Video:
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110602%20Action%20Coaching%20Club%20Coaching%20Call.mp4
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Coaching Call Week 18 with Lou D’Alo
In this live coaching call Lou answers questions about growing you
internet business and one on one coaching. Some topics of discussion
are:
1) Best ways to outsource and network
2) Best ways to hire people for the long term
3) Marketing with Facebook Ads
4) Best ways to develop content
5) Frequency of content and newsletters so people stay engaged.
Video:
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110707%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided into the membership area.
Strategy Review Coaching Call Part 1
In this live coaching call, we did three very interesting “Strategy
Reviews”… We covered a wide range of topics and were able to dig deeper
into our members’ online businesses.
Video part 1:
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Strategy Coaching and “Hot Seats” Call 1
In this call Lou does Strategy Coaching with members giving one on one coaching to discuss:
1) The most important outcomes of how Action Coaching Club is helping their businesses grow.
2) Elements of a KEY SUCCESS area; Traffic, leads, sales, partners or YOU.
3) How to use lead generation for greater results.
4) Making Opt-in’s work for you, not you working for opt-ins.
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110606%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Strategy Coaching and “Hot Seats” Call with Lou D’Alo 2
In this call Lou does Strategy Coaching and Hot Seats.
Questions asked:
1) What level of “free content” is good?
2) What is the best way to offer a premium upsell?
3) How can I use blogs and surveys to boost my list?
4) Are Membership levels good? Low, Medium and an Elite High price model?
Video:
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110609%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Hot Seats 3 with Lou D’Alo
In this call Lou conducts more “Hot Seats”… Hot Seats are a focused review on some critical elements needed for key success!
Hot Seat Topics:
1) Why you only have seconds to grab your customer
2) How too much info can hurt your opt in page
3) Quick + Simple + Value = Customers
4) Overcoming your own fears in business
5) Finding motivation to keep moving forward
6) Staying on target for success
7) Working with Google Adwords
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110718%20Action%20Coaching%20Club%20Coaching%20Call.mp4
In this coaching call we cover:
1) Overview of Coaching Club checklist ( for members just joining and for those needing to
stay on task.
2) How to really develop your customer Avatar to understand their URGENT NEEDS
3) Getting your 1st 100 subscribers
4) Why taking action quickly saves you TONS of time
5) How and why to create fast, simple products to test your market and create your list
6) Why clean and simple pages/templates for opt-ins work and get results
Video:
Code:
http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/110616%20Action%20Coaching%20Club%20Coaching%20Call.mp4
slides provided.
Bonus Sessions
Identifying, Choosing, and Narrowing Your Niche
Choosing the right niche is essential to the success of your business. Most
people get confused and overwhelmed when it comes to this critical first step.
But there’s a way to think about niches – and specific steps to take – that make
choosing your niche a much faster and more comfortable process. Learn how in
this training…
Video:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20Choosing%20Your%20Niche.mp4
summary:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Identifying%20Choosing%20and%20Narrowing%20Your%20Niche.pdf
Most business owners think of their customers as a group of people, and
communicate to them as a group. This is a deadly mistake.
In this session you’ll learn what your “Customer Avatar” is, why it’s
the key to your marketing success, how to speak in the “voice” of your
customer so they feel an instant connection with you, and much more…
MP3 Audio:
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Developing a “Customer Avatar” is the best way to communicate directly
to your target customer and connect on an emotional level. In this
session you’ll go through an EXERCISE to create your own Avatar.
Video:
Code:
https://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20%20Avatar%20MInd%20of%20Your%20Customer.mp4
summary:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Avatar%20-%20How%20to%20Become%20the%20Mind%20of%20Your%20Customer.pdf
One of the most overlooked – and powerful – things you can do to grow your business is to “position” it powerfully.
In this session you’ll learn what positioning is and isn’t, how to use
position so you don’t have to “compete” with ANYONE, how to make your
product stand out as the #1 product in its category (even if you’re just
starting out), and much more..
MP3 Audio:
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/ActionCoachingClub_Positioning.mp3
Code:
http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Positioning%20-%20Owning%20Your%20Mental%20Niche.pdf
Your business can’t survive without continually getting more customers.
That’s what Lead Generation is about. But most business owners approach
this with the wrong psychology – and they fail before they even begin.
Here are 3 reasons why most people fail with lead generation and how you
can avoid them… and grow the business of your dreams.
Video:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/Action%20Coaching%20Club%20-%20Lead%20Generation.mp4
summary:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/The%20Psychology%20of%20Online%20Lead%20Generation.pdf
One of the “weirdest” things we’ve learned is that by GIVING AWAY
massive value for FREE, you can make more sales than by forcing people
to pay for all your “good stuff.”
In this session you’ll learn 4 things you can give away to wow your
customers and make more money, how much you should give away before you
go “over board,” the exact story of how we used Moving the Free Line to
do a multi-million dollar product launch, and much more…
MP3 Audio:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/content/ActionCoachingClub_Movethefreeline.mp3
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Video:
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One way to make your content much more compelling and digestible to your
audience is to use what I call Frameworks. In this session, you’ll
learn my very favorite framework: what it is, why it’s so essential, and
exactly how to use it to take your ideas and teachings to the next
level.
Video part 1:
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summary part 1:
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To be successful, your marketing and products must reach out and connect
with the individual consuming it. Frameworks are tools that help you
make this connection. In this session, learn more about how to use
Frameworks in all of your communication… and grow your business as
quickly as possible…
Video part 2 :
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http://streaming_alt.s3.amazonaws.com/action_coaching_club/content/Action%20Coaching%20Club%20Frameworks%20Part%2002.mp4
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One of the biggest mistakes to look out for is seeing yourself and
acting as an Expert, instead of a Marketer. Marketers are able to
successfully grow businesses… Experts are not. In this training learn
the difference between these two “mindsets” and how you can become a
Smart Marketer…
Video:
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summary:
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http://s3.amazonaws.com/streaming_alt/action_coaching_club/documents/Be%20A%20Smart%20Marketer,%20Not%20a%20Dumb%20Expert.pdf
Search engines love social media! And content is the key to success in
social media. If you want to do well in social media (and on the
Internet), you need to learn how to master content.
In this session, Facebook and Twitter expert Don Crowther shares his secrets:
· To identify and write about things that will make your audience love you
· About when and where to post your messages
· Of how to bypass your prospects’ “marketing blindness” with the kind of product pitches that work well on Twitter and Facebook
Video:
Code:
https://s3.amazonaws.com/streaming_gma/trafficschool/downloads/traffic_school_don_crowther.mp4
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http://s3.amazonaws.com/streaming_gma/trafficschool/documents/Don_Crowther_summary.pdf
In this training you will learn:
• How to discover the “hot buttons” that have the have the most
influence on your prospect’s decision to buy from you – or not
• How to avoid the mistake of speaking to what you THINK your
prospects want – only to find out you are wrong (this can literally ruin
your business)
• “The Persuasion Interview” – a series of specific questions to discover what motivates your prospects to buy
• Why writing a simple autobiography as your prospect can increase your sales
• and much more…
Video part 1:
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In this training you will learn:
• A proven formula for writing a killer sales letter. Just write each
individual section and place it into this formula… and you double your
chances for success
• How we use this formula in our own sales letters that have sold
tens of millions of dollars of our products. You’ll watch as we go over
these letters, section by section
• Where to put your personal story, your bullets, your guarantee… and every other part of your sales letter
• How to explain your price in a way that makes it easy for people to see it as a bargain
• and much more…
Video part 2:
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