08-24-2016, 10:53 PM
![[Image: w_accd12c8.jpg]](https://s10.postimg.org/79afz71gp/w_accd12c8.jpg)
Use this guidance to learn the 5 key steps to mapping content to buyer personas.
A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.
Learn how to:
Figure out your audience
Build out your personas
Do a content audit
Create core and persona-specific content
Track content effectiveness
https://mega.nz/#!5dAxFTTa!gBSGZE8r9hXSs...2dV3qCKU9w