Business Basic: Learn Sales and Business Case Development
Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step
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Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step
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Last updated 9/2019
English
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This course includes:
3 hours on-demand video
5 articles
66 downloadable resources
What you'll learn
distinguish between the roles of marketing and sales,
match the key competencies to how they contribute to success in sales
, and recognize the effects recent sales trends have had on the buyer-seller relationship.
recognize the differences between organizational and consumer buying,
recognize the benefits of understanding consumer buying behavior
, and match stages of the sales cycle to examples.
understand the benefits, functions, elements and marketing components of a good business case
research and align your project with given business processes and corporate strategy, and identify the best arguments to convince decision makers
build and design your business case documentation for impact and persuasion