06-15-2017, 02:28 AM
I want to take a minute and mention the second part of this course, "Hidden Chapter" as it's value crept up on me a good year after starting what I did. It's nine (9) pages in length and starts with a real world example of Dropbox and how they applied a growth hack.
Now it's called, "HIDDEN CHAPTER - VIRAL GROWTH TECHNIQUES" and at the time I first read it not much really got my immediate attention except fantasizing about what it'd be like to have a traffic base list of four (4) million targeted consumers! Middo wrote, "Growth Hacking in its purest form is really about building virality into the product or service." I admit at that time it didn't resonate with me but jump forward a couple years and I discovered something about traffic.
I had my own pulled traffic through article writing and then began utube which helped a lot! I wrote so much that I still have a great deal of unused material and frankly it's a bit dated but can be reworked. The writing provided everything and I do mean all, because even though it was used in different mediums, it was my writing. Do you see this was how I got my offer converting with free targeted traffic and I was learning in the process?
I came to realize this was my base level of interacting with my market. So a lightbulb went off in my head and it was paid traffic. BOOM! A whole new world appeared on my doorstep and I had to learn fast but it is a rush. I failed and won many times but I grew in knowledge quickly because of my experience and time garnering my base market. Do you see what I'm saying?
That time was well spent establishing my base and now translated so well in this new arena. Why you ask? Because my base traffic was entirely 'COLD' traffic and didn't know me (is an alias/pen name) or the product. Sure after a time they returned and still do but boy did I earn my wings in the beginning. Paid traffic was my version of a growth hack and yes I still learn almost everyday. My next growth hack will be JV with some really big names in my niche because I have a proven track record forged in the fires of consistent effort and some prosperity to show too.
This "Hidden Chapter" helped me see it wouldn't be some kind of dumb luck, as it never is, but opening up new avenue streams for revenue. In a nutshell the virility associated with my product and efforts was in the relationship I've developed with many of them. I give and give and then give some more with my time, message interactions and valuable material. I don't have a huge list number, and I won't say either but, if you saw what each buyers lifetime value has been to me monetarily, you'd soil yourself. Really that good! What was it RAZ that changed all this for you?
It was the STEPPS formula that I discovered in this 'Hidden Chapter', at the end of 2014, which is an acronym for, "Social Currency, Triggers, Emotion, Public, Practical Value, and Stories." The author Middo goes into good application of each of the six (6) drivers.
It's all from a book written by John Berger called "Contagious: Why Things Catch On" and I just supplied a fresh link for the PDF version of the book here: http://bestblackhatforum.com/Thread-GET-...pid2116595
My hope is to somehow inspire more BBHF members to take real action. Use fear as fuel to launch yourself to a new life that's exciting and memorable.
-RAZ
Now it's called, "HIDDEN CHAPTER - VIRAL GROWTH TECHNIQUES" and at the time I first read it not much really got my immediate attention except fantasizing about what it'd be like to have a traffic base list of four (4) million targeted consumers! Middo wrote, "Growth Hacking in its purest form is really about building virality into the product or service." I admit at that time it didn't resonate with me but jump forward a couple years and I discovered something about traffic.
I had my own pulled traffic through article writing and then began utube which helped a lot! I wrote so much that I still have a great deal of unused material and frankly it's a bit dated but can be reworked. The writing provided everything and I do mean all, because even though it was used in different mediums, it was my writing. Do you see this was how I got my offer converting with free targeted traffic and I was learning in the process?
I came to realize this was my base level of interacting with my market. So a lightbulb went off in my head and it was paid traffic. BOOM! A whole new world appeared on my doorstep and I had to learn fast but it is a rush. I failed and won many times but I grew in knowledge quickly because of my experience and time garnering my base market. Do you see what I'm saying?
That time was well spent establishing my base and now translated so well in this new arena. Why you ask? Because my base traffic was entirely 'COLD' traffic and didn't know me (is an alias/pen name) or the product. Sure after a time they returned and still do but boy did I earn my wings in the beginning. Paid traffic was my version of a growth hack and yes I still learn almost everyday. My next growth hack will be JV with some really big names in my niche because I have a proven track record forged in the fires of consistent effort and some prosperity to show too.
This "Hidden Chapter" helped me see it wouldn't be some kind of dumb luck, as it never is, but opening up new avenue streams for revenue. In a nutshell the virility associated with my product and efforts was in the relationship I've developed with many of them. I give and give and then give some more with my time, message interactions and valuable material. I don't have a huge list number, and I won't say either but, if you saw what each buyers lifetime value has been to me monetarily, you'd soil yourself. Really that good! What was it RAZ that changed all this for you?
It was the STEPPS formula that I discovered in this 'Hidden Chapter', at the end of 2014, which is an acronym for, "Social Currency, Triggers, Emotion, Public, Practical Value, and Stories." The author Middo goes into good application of each of the six (6) drivers.
It's all from a book written by John Berger called "Contagious: Why Things Catch On" and I just supplied a fresh link for the PDF version of the book here: http://bestblackhatforum.com/Thread-GET-...pid2116595
My hope is to somehow inspire more BBHF members to take real action. Use fear as fuel to launch yourself to a new life that's exciting and memorable.
-RAZ