08-15-2014, 09:50 PM
Thanks for your review. Your comments regarding ORM were spot on. There's no need to violate TOS, especially involving your offline clients. +5 rep given.
(08-15-2014 06:44 AM)wdouzel Wrote: [ -> ]Reps and thanks to TheNewKid and Universe
Brief review/warning:
5 pdfs in this package. Yes there is the SMS one. Pretty good. Others cover mostly "review management" (vs reputation management). There are 2 particularly bad pieces of advice that popped out at me.
The first was to tell prospective clients that you can "get rid of" the negative reviews. Not true 99% of the time. What you can do it try to bury the bad reviews under a pile of good ones. But don't set up false expectations at the front end with a new client.
The second problem was the advice to incentivize good reviews (for example, have a restaurant offer 10% off their next visit for a good review). I have read that this violates Googles TOS and probably YELPs too (never checked because it is a bad idea to begin with). If you are interested in real ORM (Online Reputation Management) or even just "review management" then do some product searching here on BBHF and elsewhere (WF, etc) and learn the professional techniques that provide local biz with real value and no chance of penalty down the road.
Just my 2cents.