04-06-2014, 03:46 PM
The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy
Magic Button :
First collected by his devoted family and colleagues as a 75th birthday
present, The Unpublished David Ogilvy collects a career's worth of
public and private communications - memos, letters, speeches, notes and
interviews - from the 'Father of Advertising' and founder of Ogilvy
and Mather.
Still fizzing with energy and freshness more than 25 years
after it was first published, its success outside the private circle of
friends and colleagues it was created for was, in the words of one of
its editors: 'because so often he spoke out on important matters long
before the crowd caught up to him; because all of what he says, he says
so well; because so little of what he says in the book had ever before
appeared in print'. It includes The Theory and Practice of Selling the
AGA Cooker, described by Fortune magazine as 'the finest sales
instruction manual ever written', and an interview in which he makes
disclosures that even long-standing associates had never heard before.
This is a business book unlike any other: a straightforward and incisive
look at subjects such as salesmanship, management and creativity,
presented in his trademark crisp prose. Whether carefully prepared for a
lecture or as a private joke to a friend, his writing always underlines
the importance of the rule, 'it pays an agency to be imaginative and
unorthodox'.
present, The Unpublished David Ogilvy collects a career's worth of
public and private communications - memos, letters, speeches, notes and
interviews - from the 'Father of Advertising' and founder of Ogilvy
and Mather.
Still fizzing with energy and freshness more than 25 years
after it was first published, its success outside the private circle of
friends and colleagues it was created for was, in the words of one of
its editors: 'because so often he spoke out on important matters long
before the crowd caught up to him; because all of what he says, he says
so well; because so little of what he says in the book had ever before
appeared in print'. It includes The Theory and Practice of Selling the
AGA Cooker, described by Fortune magazine as 'the finest sales
instruction manual ever written', and an interview in which he makes
disclosures that even long-standing associates had never heard before.
This is a business book unlike any other: a straightforward and incisive
look at subjects such as salesmanship, management and creativity,
presented in his trademark crisp prose. Whether carefully prepared for a
lecture or as a private joke to a friend, his writing always underlines
the importance of the rule, 'it pays an agency to be imaginative and
unorthodox'.
COME GET IT
Magic Button :
Please mirror these links and show me some
