The Unpublished David Ogilvy

[uppastmidnight]

The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy

Magic Button :

First collected by his devoted family and colleagues as a 75th birthday
present, The Unpublished David Ogilvy collects a career's worth of
public and private communications - memos, letters, speeches, notes and
interviews - from the 'Father of Advertising' and founder of Ogilvy
and Mather.

Still fizzing with energy and freshness more than 25 years
after it was first published, its success outside the private circle of
friends and colleagues it was created for was, in the words of one of
its editors: 'because so often he spoke out on important matters long
before the crowd caught up to him; because all of what he says, he says
so well; because so little of what he says in the book had ever before
appeared in print'. It includes The Theory and Practice of Selling the
AGA Cooker, described by Fortune magazine as 'the finest sales
instruction manual ever written', and an interview in which he makes
disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive
look at subjects such as salesmanship, management and creativity,
presented in his trademark crisp prose. Whether carefully prepared for a
lecture or as a private joke to a friend, his writing always underlines
the importance of the rule, 'it pays an agency to be imaginative and
unorthodox'.

COME GET IT

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http://mir.cr/0PZ94HBA

Please mirror these links and show me some

[kulman]

Rare item worth reading.

[NonConformer]

My god what is PASSWORD? I NEED IT BAD!!!!!!!!!!!!!! I KaNt feyend it. I nEeD tO kNoW IT!

Pleesse I NEed this baaaaaD!

[zkorpio]

The file is password protected, please tell us.

[Viccenia]

This is awesome!


MediaFire Mirror:

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Code:

http://www.mediafire.com/download/ym5u76n401h0mz6/The_Unpublished_DO.rar

[blek23]

Thank you so much for this! 5REPS ADDED!

[Warrior2012]

Ah, David Ogilvy. One of the original Mad Men. One of the best, unlike Don Kramer, lol.

Thanks

[cmcoto]

Thaaanks!!! Reps added!

[musclelegman]

Thanks...Rep....

[GordonShumway]

@uppastmidnight

A very interesting find from one of the Big Names in Copy Writing. This is a true treasure of work from a Master.

Thanks for the share. 5+ Rep Points given.

G.S.