03-19-2014, 01:15 PM
Andrew Sherman - Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
![[Image: 83a420c7e8f12ab300ffafa7bc97c5f1.png]](http://i59.fastpic.ru/big/2014/0318/f1/83a420c7e8f12ab300ffafa7bc97c5f1.png)
Andrew Sherman - Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property [eBook (1 PDF, 1 MOBI, 1 EPUB)]
Description:
Whether you call it �harvesting intangible assets� or �intellectual property management,� organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface.
In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world�s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor and Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
![[Image: 6cb13a05706eb5cb7f3d412eb2754429.gif]](http://i59.fastpic.ru/big/2014/0304/29/6cb13a05706eb5cb7f3d412eb2754429.gif)
Password
Andrew Sherman - Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property [eBook (1 PDF, 1 MOBI, 1 EPUB)]
Description:
Whether you call it �harvesting intangible assets� or �intellectual property management,� organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface.
In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world�s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor and Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
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