Andrew Sherman - Harvesting Intangible Assets Uncover Hidden Revenue in Your Company's Intellectual ...

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Andrew Sherman - Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Andrew Sherman - Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property [eBook (1 PDF, 1 MOBI, 1 EPUB)]
Description:
Whether you call it �harvesting intangible assets� or �intellectual property management,� organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface.


In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world�s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor and Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.

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