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The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

From the ancient Egyptians writing on papyrus to Internet advertisers
today, writing powerful sales letters has been a critical skill in
developing successful businesses.



In The Architecture of Persuasion, Michael Masterson helps you master this
skill. And by using the extended metaphor of an Indiana Jones-type archeology
professor on a quest for romance, he makes it fun.

You follow the professor as he catches the eye of the object of his
affections... figures out what to say and do to get her to fall in love
with him... and, step by step, lays the groundwork for the establishment
of a mutually beneficial, long-term relationship.

In the process, you learn how to construct a powerful sales letter.

"If you want to improve your copywriting just get it and apply it. I can't say
anything more than that"

"Great use of the courtship metaphor. I'll be reading this one until I
internalize it. Masterson uses a 3P (purpose, problem, possibility)
approach and emphasizes building long-term relationships that lead to a
lifetime of mutually beneficial service exchange.

My favorite part of this book is the parallel emphasis of a house metaphor
which is effective for visual-spatial learning style readers(points to self).
The book ends with the reader building a house of persuasion shared by
him/her and the now committed customer."

Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

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Nice one NC.

Mark Ford is his real name: http://www.awaionline.com/bio/mark-ford/

You’ve known him by his pen name Michael Masterson, which he retired a few years ago.

http://en.wikipedia.org/wiki/Mark_M._Ford

He runs this newsletter: http://www.palmbeachletter.com/AboutUs

This guy really knows copy-writing and he is also a Black Belt.

Nice one NonConformer! Big thanks and reps as usual!

Thanks NC and to Warrior2012 for the additional info. Reps to both of you.

mirrors:

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Thanks

COME GET IT

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Excellent share as always NonConformer,rep added. Nice bit of additional info, thanks Warrior2012.

Your outstanding shares never cease to amaze. Thanks as always. Rep+++ given.

Excellent yet again. Reps given

Rep++!

Awesome book, especially because it has actionable examples!

Too many books and courses don't show you any ads, they get caught up in theory and you don't get your feet wet. Read this, rewrite a few clickbank sales letters and you'll be on your way to bojanglin' cash into your bank account.