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03-17-2014, 04:57 AM
(This post was last modified: 07-30-2016 04:34 AM by NonConformer.)
Post: #1
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 [GET] The Architecture of Persuasion: How to Write Well-Constructed Sales Letters - Michael Masterson [mobi,pdf]
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses. ![[Image: 61yzGplxAaL.jpg]](http://ecx.images-amazon.com/images/I/61yzGplxAaL.jpg) In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun. You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship. In the process, you learn how to construct a powerful sales letter. "If you want to improve your copywriting just get it and apply it. I can't say anything more than that" "Great use of the courtship metaphor. I'll be reading this one until I internalize it. Masterson uses a 3P (purpose, problem, possibility) approach and emphasizes building long-term relationships that lead to a lifetime of mutually beneficial service exchange. My favorite part of this book is the parallel emphasis of a house metaphor which is effective for visual-spatial learning style readers(points to self). The book ends with the reader building a house of persuasion shared by him/her and the now committed customer." Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section. Get It: Magic Button :  hit the add reputation link and make mirrors:
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03-17-2014, 05:19 AM
Post: #2
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RE:
Nice one NC.
Mark Ford is his real name: http://www.awaionline.com/bio/mark-ford/ You’ve known him by his pen name Michael Masterson, which he retired a few years ago. http://en.wikipedia.org/wiki/Mark_M._Ford He runs this newsletter: http://www.palmbeachletter.com/AboutUs This guy really knows copy-writing and he is also a Black Belt. |
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03-17-2014, 05:40 AM
Post: #3
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RE:
Nice one NonConformer! Big thanks and reps as usual!
We are but a speck in the field of unlimited potential,
bound only by our limited beliefs and fears. |
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03-17-2014, 06:10 AM
Post: #4
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RE:
Thanks NC and to Warrior2012 for the additional info. Reps to both of you.
This is a message to all those who don't understand, "Sharing is Caring". If you aren't working to make this a better place (ie having a REP of at least 100) don't ask me for help. Everyone has something on their hard drive they can share. Everyone has the time to offer a review or create a mirror!
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03-17-2014, 08:32 AM
Post: #5
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RE:
mirrors:
Magic Button :  |
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03-17-2014, 10:02 AM
Post: #6
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RE:
Thanks
COME GET IT Magic Button : 
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03-18-2014, 12:06 AM
Post: #7
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RE:
Excellent share as always NonConformer,rep added. Nice bit of additional info, thanks Warrior2012.
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03-18-2014, 05:47 AM
Post: #8
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RE:
Your outstanding shares never cease to amaze. Thanks as always. Rep+++ given.
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03-18-2014, 08:54 AM
Post: #9
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RE:
Excellent yet again. Reps given
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03-18-2014, 10:36 AM
Post: #10
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RE:
Rep++!
Awesome book, especially because it has actionable examples! Too many books and courses don't show you any ads, they get caught up in theory and you don't get your feet wet. Read this, rewrite a few clickbank sales letters and you'll be on your way to bojanglin' cash into your bank account.  |
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