Best Blackhat Forum

Mark Sitter Wrote:Was a very quick read with good insights. Too often we just jump into something new with no clear cut plan. We just follow the old adage "throw enough mud up on the wall some will stick" . This shows you why that really isn't the best way to get where you want to go.

Dale French Wrote:A very straight to the point book. I have done some cold calling in the past and I must say I fell under all the reasons he listed why cold calling does not work. All of them. The e book completely reshapes your thinking about the art of cold calling. I liked his references to the 'Gatekeeper' as that is who will answer the phone most of the time. Yes, make him or her your ally! A great read.

Faheem Ahmed Wrote:This a great start to what doesn't work in cold calling. Look forward to more such gems from the author.

Tommy Sullivan Wrote:Very newbie friendly to those dipping the toe into cold calling. A great summary for those ambivalent to this overlooked and needed skill set.

Knowizard Wrote:Most people don't even consider cold calling because of the various fears associated with it. Jason takes you by the hand and shows you why and how cold calling can work for you, by examining your preconceptions and approach and your prospect's needs and expectations. Highly recommended.

claude whitacre Wrote:At first, I thought "I know of Jason Kanigan, I've bought some of his sales courses...what could this book be in just 24 pages?

It was just a buck, so I took the plunge.

Wow. WOW! He covers the most important parts of cold calling and why your cold calling is failing, and making you miserable.

Kanigan takes you into the prospect's world. How do they think? What are they thinking when you call?

Somewhere in the book, Kanigan said "If they say it, it's true. If you say it, you have to defend it"...and that is, in my opinion, the crux of cold calling...getting the prospect to tell you that they want to go to the next step.

And Kanigan clearly understands how to do that.

This book is way too short to cover all the bases. But it sure whet my appitite for more from this knowledgable author.

Ken J Wrote:The process of selling has become more and more confusing due to the fact that there's so much misinformation out there. The good news is, you've found the book that actually teaches selling processes that will boost your profits, sales and have you feeling good about picking up the phone. If there's one book you pick up on selling make it Why Cold Calling Doesn't Work.

rsreviews Wrote:This is an excellent book for anyone from newbie to old pro. A newbie will appreciate how Jason pulls back the curtain and makes it simple and the old pro will be reminded of things they have forgotten.

dealmein923 Wrote:I would like to thank OP for this share...Very topical....I have 30 years experience as a professional cold caller...from 1987-1991, I was a stock broker that also managed a 35 employee office...company with 2K broker network...also paid me to be 'National Sales Director/Trainer'...for all new brokers - This is an excellent guide...reviewed it briefly...the hardest part of cold calling is getting through to the decision maker...Once that action takes place, this short guide 'covers all the bases' in a very succinct manner.