[GET] Why Cold Calling Doesn't Work by Jason Kanigan

[King of Marketing]

Book Description
Publication Date: August 5, 2013
Are you a business owner or sales executive who has "tried" cold calling as a prospecting method? Did you find that cold calling didn't work for you?
Yet you know that somehow this prospecting method, despite all the strange feelings it induces in you and/or your sales staff, clearly works for many companies--large and small.

So what went wrong for you? Get this brief book and quickly find out the 12 unexpected reasons exactly why cold calling didn't work for you...and what you can do to fix it to start getting great clients through calling.

"I've been doing this a long time but I'm not ashamed to say that you are the FIRST person who has blown me away with your cold calling strategies. I've worked for some of the masters of cold calling like Chet Holmes and the like but you top them all." ~Mark Fromm, CEO, Business Growth Today, Inc.

"Jason truly does have a unique approach. I have an extensive sales background and I believe his techniques are the best I've found to take a brand new person to successful sales person. I also believe his reframing will help many people pick up the phone to make the calls." ~Christopher Dittemore, CEO, Local Tactics

More About the Author

Biography
Jason Kanigan is a sales force developer who is on a mission to transform 100,000 people from being perceived by the public as slimy tricksters who will say anything to get an order into trusted advisors who are well rewarded for their expertise.

With a background in operations management and continuous improvement, Jason was a plant manager at 25. When he was 26 he had over 150 people working for him, and 6 supervisors reporting to him. However, Jason discovered he disliked day-to-day supervisory issues and wanted to work exclusively with self-motivated, driven professionals who knew in their own hearts why they were showing up that day.

He has worked with Inc. Top 1000 firms as well as startups and small businesses to improve the effectiveness of and save money on their sales and operations processes. Jason is the only sales trainer to quickly scale up your business and revenue by implementing a systematic sales process within a week.


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[King of Marketing]

Most Helpful Customer Reviews

Mark Sitter Wrote:Was a very quick read with good insights. Too often we just jump into something new with no clear cut plan. We just follow the old adage "throw enough mud up on the wall some will stick" . This shows you why that really isn't the best way to get where you want to go.

Dale French Wrote:A very straight to the point book. I have done some cold calling in the past and I must say I fell under all the reasons he listed why cold calling does not work. All of them. The e book completely reshapes your thinking about the art of cold calling. I liked his references to the 'Gatekeeper' as that is who will answer the phone most of the time. Yes, make him or her your ally! A great read.

Faheem Ahmed Wrote:This a great start to what doesn't work in cold calling. Look forward to more such gems from the author.

Tommy Sullivan Wrote:Very newbie friendly to those dipping the toe into cold calling. A great summary for those ambivalent to this overlooked and needed skill set.

Knowizard Wrote:Most people don't even consider cold calling because of the various fears associated with it. Jason takes you by the hand and shows you why and how cold calling can work for you, by examining your preconceptions and approach and your prospect's needs and expectations. Highly recommended.

claude whitacre Wrote:At first, I thought "I know of Jason Kanigan, I've bought some of his sales courses...what could this book be in just 24 pages?

It was just a buck, so I took the plunge.

Wow. WOW! He covers the most important parts of cold calling and why your cold calling is failing, and making you miserable.

Kanigan takes you into the prospect's world. How do they think? What are they thinking when you call?

Somewhere in the book, Kanigan said "If they say it, it's true. If you say it, you have to defend it"...and that is, in my opinion, the crux of cold calling...getting the prospect to tell you that they want to go to the next step.

And Kanigan clearly understands how to do that.

This book is way too short to cover all the bases. But it sure whet my appitite for more from this knowledgable author.

Ken J Wrote:The process of selling has become more and more confusing due to the fact that there's so much misinformation out there. The good news is, you've found the book that actually teaches selling processes that will boost your profits, sales and have you feeling good about picking up the phone. If there's one book you pick up on selling make it Why Cold Calling Doesn't Work.

rsreviews Wrote:This is an excellent book for anyone from newbie to old pro. A newbie will appreciate how Jason pulls back the curtain and makes it simple and the old pro will be reminded of things they have forgotten.

dealmein923 Wrote:I would like to thank OP for this share...Very topical....I have 30 years experience as a professional cold caller...from 1987-1991, I was a stock broker that also managed a 35 employee office...company with 2K broker network...also paid me to be 'National Sales Director/Trainer'...for all new brokers - This is an excellent guide...reviewed it briefly...the hardest part of cold calling is getting through to the decision maker...Once that action takes place, this short guide 'covers all the bases' in a very succinct manner.

How about some review from you guys???

[m45741314574]

basic cold calling knowledge.

good for those that are new to the game and want to get a small headstart.

[caramel]

Thank you for this share !

+5REP Added ;)

[pframpt]

Thx for sharing. Max reps added.