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03-13-2012, 10:21 AM
Post: #1
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The Do’s and Dont’s Of A Successful Call To Action
When using email to communicate with your readers, there are many
ways to engage and inspire. Imagery, text, offers, charts and links help differentiate your campaigns and pique subscribers’ interest, but getting them to open your email is only half the battle. A really great CTA will balance your goals alongside your the needs of your subscriber. Check out this infographic below from Litmus which illustrates the do’s and dont’s for a successful call-to-action. |
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