The Do’s and Dont’s Of A Successful Call To Action

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When using email to communicate with your readers, there are many
ways to engage and inspire. Imagery, text, offers, charts and links help
differentiate your campaigns and pique subscribers’ interest, but
getting them to open your email is only half the battle. A really great
CTA will balance your goals alongside your the needs of your subscriber.
Check out this infographic below from Litmus which illustrates the do’s and dont’s for a successful call-to-action.