RMBC - Questions

[ShinyCarrot]

Found this in 2019 T&C notes

Code:

- The RMBC Method (research mechanism brief copy) – Stefan’s Copy Process
- Research:
o Who is your customer
o How old are they typically
o What attitudes. Do they have
o What are their hopes and dreams
o What are their victories and failures
o What outside forces do they believe have prevented their best life
o What. Are their prejudices
o Sum up their core beliefs about life, love, and family in 1-3 sentences
§ Bonus tip reddit.com/r/fatpeoplestories/ for health ideas
- Other existing solutions:
o What is the market using already (list it out)
o What. Has their experience been like
o What does. The market like about existing solutions
o What does the. Market dislike about existing solutions
o Are their horror stories about existing solutions
o Does. The market believe. The existing solution works
o If not, why
§ Amazon great for research)
- Curiosity:
o Has someone tried. To solve the. Markets pain points before in a very unique
way?
o What was the result
o Is there a conspirational sorry behind why old solutions. Didn’t work
o Are there. Any older. Attempts to solve. The probme (pre 1960s) that a re
unique
o What. Happened? Were they. successful but forgotten? Or were they a
failure? Why?
- Mechanism
o Two parts:
§ Unique mechanism behind the Problem our prospect faces
§ Unique mechanism behind the solution to that problem
§ Should be a logical connection between them
- Brief
o Take research and mechanism, put it together and answer the questions
o Get in their skin and answer:
§ Whos the audience
§ Their biggest short and long term pain points/fears
§ Big promise about making t heir pain points disappear
§ Whats Solutions already exist
§ Whats Unique mechanism behind their problem/solution
§ Whats a paradoxical question you can ask them (e.g. why’s it so easy
for a kid to. Learn a language and not an adult? Or ‘why don’t people
in this random place never get fat’ etc)
§ What is the product (write it out)
§ Whats the background/discovery story
o Once you have this, you can start moving it into your sales copy like modules,
copy and paste it in
- Copy
o Lead (get them to sit down and stay, but don’t give the solution)
o Background story
o Unique mechanism of problem
o Unique mechanism of solution
o Product build up + reveal
o Close
- Stefan’s Subject line matrix categories:
o Promise, problem/dimensionalized, new cause discovered, new mechanism,
well known remedy wrong/bad, well known problem/taboo is really
solution?, dominant emotion, story, conflict controversary conspiracy
challenge shock, problems of normal solution, people, topical, believability,
urgency/scarcity, targeted

Hope it helps until we get a copy of the training

[jazzman777]

Dude no lie, this is gold for me right now. Max repped

What most of the businesses don't get right now, is that Market Research is the King to Success.

If you know their top pain or problem and you have the solution, dude you will generate money no matter what. Even if you don't know the solution or don't have it, guess what? you can search it or learn from other people, but your own secret is what you know about the market.

Even if you have the most awful website, the most awful copy, no social accounts, just a phone number, the website and the solution in just one page, but you know what's happening to the market, you know their problem and you sell the solution? success!

A lot of people right now are just focusing on What website, what landing page, how many social accounts, how many videos, how many images, how may chatbots, gadgets, and gadgets, etc. When in reality you just need to focus on your Market first, if you know how to Sell thats a big plus, because the same people of your market will tell you what words, descriptions and emotions to convey in the Copy, if you write it and explain it so a 5 years old can understand it, that's all you will need.

Like Gary Halbert said in the example when selling hamburgers...All I want in that moment is to have a Crowd that is very Hungry.

I recommend these books to understand better the Market.
Right now I'm learning Sales and it all starts with Market Research, always, and you need to keep communicating with them, because they evolve too, so you need to be updating your information, people get tired, get old, they grow up, get bored, they die, they get ill a lot of variables that you need to keep in touch with your market, to understand their top needs, so you can search a solution or to recommend them to another business that can resolve it.

People don't care about you, about your business, your logo, your credentials, certifications or the time you work. They only care about themselves.
As a customer you only care about yourself
As a salesman you only care about them

The Books are:
-Sell the Way You Buy (I'm reading it right now and it talks about Value vs ROI and a lot of Psychology Concepts and Tactics)
-Questions that Sell (a lot of examples on what and when to ask key questions to dig deeper on their problems)
-Gap Selling (the Author based almost all his knowledge from Spin Selling but also good content straight to the point)
-Brainscripts for Sales Success (Core needs of us Humans and Subcore needs, also a lot of scenarios with key questions)
-Spin Selling (Classic for those who are new to sales)
-Exactly What to Say (It took me 2 days to read this book, it was short but straight to the point)
-Sales Differentiation (Awesome book on how you can differentiate from the sameness, Commodity vs Value = Differentiation, similar to Sell the Way You Buy)
-The Perfect Close (I'm gonna read it soon)

Please forgive my english in case of grammar errors, is not my first language.

[onemoreround]

Is it on the t&c notes 2019? May i ask what page? I have a copy of it and can't seem to find stefan there.

(05-12-2020 06:59 AM)ShinyCarrot Wrote:  Found this in 2019 T&C notes

Code:

- The RMBC Method (research mechanism brief copy) – Stefan’s Copy Process
- Research:
o Who is your customer
o How old are they typically
o What attitudes. Do they have
o What are their hopes and dreams
o What are their victories and failures
o What outside forces do they believe have prevented their best life
o What. Are their prejudices
o Sum up their core beliefs about life, love, and family in 1-3 sentences
§ Bonus tip reddit.com/r/fatpeoplestories/ for health ideas
- Other existing solutions:
o What is the market using already (list it out)
o What. Has their experience been like
o What does. The market like about existing solutions
o What does the. Market dislike about existing solutions
o Are their horror stories about existing solutions
o Does. The market believe. The existing solution works
o If not, why
§ Amazon great for research)
- Curiosity:
o Has someone tried. To solve the. Markets pain points before in a very unique
way?
o What was the result
o Is there a conspirational sorry behind why old solutions. Didn’t work
o Are there. Any older. Attempts to solve. The probme (pre 1960s) that a re
unique
o What. Happened? Were they. successful but forgotten? Or were they a
failure? Why?
- Mechanism
o Two parts:
§ Unique mechanism behind the Problem our prospect faces
§ Unique mechanism behind the solution to that problem
§ Should be a logical connection between them
- Brief
o Take research and mechanism, put it together and answer the questions
o Get in their skin and answer:
§ Whos the audience
§ Their biggest short and long term pain points/fears
§ Big promise about making t heir pain points disappear
§ Whats Solutions already exist
§ Whats Unique mechanism behind their problem/solution
§ Whats a paradoxical question you can ask them (e.g. why’s it so easy
for a kid to. Learn a language and not an adult? Or ‘why don’t people
in this random place never get fat’ etc)
§ What is the product (write it out)
§ Whats the background/discovery story
o Once you have this, you can start moving it into your sales copy like modules,
copy and paste it in
- Copy
o Lead (get them to sit down and stay, but don’t give the solution)
o Background story
o Unique mechanism of problem
o Unique mechanism of solution
o Product build up + reveal
o Close
- Stefan’s Subject line matrix categories:
o Promise, problem/dimensionalized, new cause discovered, new mechanism,
well known remedy wrong/bad, well known problem/taboo is really
solution?, dominant emotion, story, conflict controversary conspiracy
challenge shock, problems of normal solution, people, topical, believability,
urgency/scarcity, targeted

Hope it helps until we get a copy of the training

[ShinyCarrot]

There was a mastermind beforehand it seems - the site i found this on mentioned it.

[megpite]

This is good. Thanks.

BTW, anyone got the official course?

Code:

https://www.rmbcmethod.com/

[ShinyCarrot]

Code:

https://www.copyandfunnelaccelerator.com/stefan-s-presentation

Not yet but found this though!

[actionguy]

There's an instant GB on here for the course.

(05-24-2020 12:47 PM)megpite Wrote:  This is good. Thanks.

BTW, anyone got the official course?

Code:

https://www.rmbcmethod.com/

[51st]

Here:

Code:

http://bestblackhatforum.com/Thread-Instant-GB-Stefan-Georgi-RMBC-Copywriting-Method-100-Million-Yearly