Primal Branding - Patrick Hanlon Audiobook

[bluesimplicity]

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future (2011)

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

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[Miguelrivas]

Excellent, great share, thanks and repped

[armoni]

excellent share

[akshatkharbanda]

love audiobooks.

[jdeezer]

anyone willing to do a reup on this? TIA.

[wavex]

Bump for re-up

[bobbafet]

Any chance of a re-up on this one? Thanksss

[bluesimplicity]

Hey folks,

ReUp here:

Magic Button :

https://mir.cr/DVLHRJVV

[briggsn]

Can anyone share reveiws on this audiobook ? Is it any good or useful?

[bluesimplicity]

(06-14-2020 10:50 PM)briggsn Wrote:  Can anyone share reveiws on this audiobook ? Is it any good or useful?

Hey Briggs, I really enjoyed the book, I found it quite relevant to the style of branding I want to be working on and putting out in the world. Here is its page on Goodreads it gets 3.78/5 stars, I think what lets it down the most is the practicality – If there were more instructional aspects - like how to integrate that would be brilliant.

Here's a few reviews:
"Hanlon lays out a very clear model for branding at any scale. If you search for the basic principles, you find them online, but the full treatment in this book is worth the time. While there are countless models for all aspects of sales, marketing, and branding, I find Hanlon's model so clear and useful that I keep revisiting it."

"Starting to get dated but there are some timeless tidbits of information that I found helpful. It's a great look at branding from 20 thousand feet."

"Interesting book! Loved the storytelling - rather than stating what each company MUST do, Patrick Hanlon (founder, CEO of Thinktopia) formats Primal Branding through the success of companies from Disney to UPS. Great, fast-paced read. Hated the cover though...the image is *memorable* branding for sure, but it is also TERRIFYING !!!"