Positioning: The Battle for your Mind – Audiobook

[bluesimplicity]

Hey all you cool cats and kittens,

Got ahold of this decent book on brand positioning recently and thought I might share it with y'all.

Positioning: The Battle for your Mind by Al Ries and Jack Trout

"The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there

• Position a follower so that it can occupy a niche not claimed by the leader

• Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name

• Build your strategy around your competition's weaknesses

• Reposition a strong competitor and create a weak spot

• Use your present position to its best advantage

• Choose the best name for your product

• Determine when-and why-less is more

• Analyze recent trends that affect your positioning.


Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today."


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I've got a load of other audiobooks as well. If anyone is after something, in particular, let me know, maybe I got it!

Expert Secrets
How to Fail
Power of Now
The Bogleheads Guide to Investing Second Edition
This is Marketing
Will Storr - The Science of Storytelling
Trust Agents Revised and Updated- Using the Web to Build Influence, Improve Reputation, and Earn Trust
The Slight Edge
The Creative Curve
Building A StoryBrand
Essentialism
Find Your Why
Gary Halpert Last Seminar
Primal Branding
Scientific Advertising
The Third Door
To Sell is Human
I Will Teach You How To Be Rich Second Edition

Stay safe out there!

[Miguelrivas]

Thanks a lot, excellent, repped

[Klopp]

Nice,

Thanks for the share

I like your Audiobook list, especially the branding and advertising ones

have you done a lot of work in branding?

Max Reps For You!

[areyouserious]

nice share...

Thanks,

Seriously