Nicholas Lovell - The Curve How Smart Companies Find High-Value Customers [3 eBooks (pdf mobi epub)]

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Nicholas Lovell - The Curve: How Smart Companies Find High-Value Customers [3 eBooks (pdf mobi epub)]


Nicholas Lovell - The Curve: How Smart Companies Find High-Value Customers [3 eBooks (pdf mobi epub)]


Hardcover: 256 pages
Publisher: Portfolio Hardcover (October 3, 2013)
Language: English
ISBN-10: 1591846633


It�s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?


There are millions of potential customers in the world. Most of them won�t pay anything for your product. But some will pay almost anything. The
challenge is to find the latter without wasting time and money on the former.


In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences.

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the link was dead,can you Reupload it,thanks~~