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05-31-2016, 10:23 AM
Post: #1
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Journey Day 2. Still Don't know what I'm doing with Facebook Ads.
I decided to take the plunge and attempt this.
What I've done so far. Set Up: I made a online store with wordpress, woocommerce, and paypal. Set Up a Homepage, Giveaway page, shop page. Giveaway has 4 Free + Shipping offers Shop with $10 offers. Shipping 9.95 throughout the store. Products cost around $1 ------------------------------------------------------------------------------------ Facebook: I've read/watched through a lot of material on this, but not really sure which one was best. I decided with going with conversion focused. With the conversion action being Add to Cart. I have 3 campaigns for 3 different interests all using the same published post. Each campaign has 2 ad-sets each covering 8 year gap. With each ad set given $5/day. So in total 6 ads. ($30 daily limit) (Forgive my jargon on the terminology of ads and campaigns). -------------------------------------------------------------------------------------------------------------------------------------- Results over 8 hours: 41 Conversions 5 page likes 29 Post Engagements 12 Website Clicks 1 Sale ---Feelsgoodman. ----------------------------------------------------------------------------------------------- My Thoughts -FB Ad Analysis: I have no idea what I'm doing. Not exactly what stats I looking for in terms of CPC, CPM, CTR, and other things My gist of it is, I'm looking for low cpc, high ctr. ---------------------------------------------------------------------------------------------- Update First Day Spent 17.70 No other sales other than the one mentioned earlier. This first sale came from Interest A. ----------------------------- 2nd Day 11.24 (so far) Cut It Down to 3 Ads. From top to bottom. 1st Ad = Interest A. 2nd/3rd Ad = Interest B. ![[Image: 5669400864096256.png?k=yUeC7b0yI_cZ4w81lKhyYtLPnow]](http://www.clipular.com/c/5669400864096256.png?k=yUeC7b0yI_cZ4w81lKhyYtLPnow) 1 Sale. -------------------------------------------------------------------------------------- ------------------------------------------------------- Thoughts: Happy that I got a sale., Realized that I'm still confused on how to take in these results.Again, I know the goal is to get a low cpc, high ctr. I'm also not sure if the ads are still stabilizing, explaining the somewhat high costs. I might just cut one of these ads (most likely). ------------------------------------------------------------------------------------------- New Questions/Problems. This new Sale on the 2nd day made me aware of a problem. Paypal isn't redirecting back to my website thank you page. So the pixel didn't fire. Apparently this might be a problem for people who pay without a paypal account through paypal. If anyone know of a way to track these paypal purchases with facebook pixel that would be incredibly helpful. The woocommerce struggle too real. ----------------------------------- Thanks for reading |
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07-11-2016, 02:49 AM
Post: #2
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RE: Journey Day 2. Still Don't know what I'm doing with Facebook Ads.
Surely by now you have decided what to do? What was your decision?
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