How to Use Gmail for Promoting Crypto and Other Grayhat Niches

[Yeezypay]

Affiliates and media buyers who specialize in grayhat niches, such as cryptocurrency, gambling, betting, and nutra, are constantly seeking new channels to connect with their target audience. This is particularly important for verticals like crypto, gambling, betting, and nutra.

If an affiliate is already experiencing success with various features and tools offered by Google Ads, they should consider running multiple advertising campaigns on Gmail while setting aside a test budget. If the initial outcomes prove promising (which is often the case), they can further refine and expand this approach to increase their return on investment (ROI) and maximize profits. In this article, we will explore in-depth how to drive traffic to crypto and other grayhat niches using the Gmail advertising format. We will also provide valuable insights from the team at YeezyPay, a reputable provider of agency accounts for Google Ads.



Three Ways of Running Grayhat Offers in Gmail Advertising

In the past, Google treated Gmail as a separate placement within the advertising settings on the display network. This meant that affiliates could choose to display ads exclusively within the Google email service, without appearing on other websites. However, the approach has evolved, and there are now three different methods for displaying ads in Gmail. Let's explore each of them in greater detail.



Performance Max (PMax)

With Performance Max campaigns, affiliates can display their ads across multiple platforms, including Gmail. However, this campaign type does not offer the option to customize ad display exclusively for Gmail.



Additionally, PMax doesn't allow the creation of ads specifically targeted to previously defined audiences based on interests, age, and other criteria. Instead, Google has introduced the concept of "Audience Signal" in this type of advertising. It includes various special segments, remarketing data, interests, and demographic information. Affiliates need to gather and categorize this data into separate groups.

It's worth noting that the Performance Max format heavily relies on automation, making manual campaign optimization nearly impossible. However, a positive aspect is that by using conversion tracking settings, affiliates can exclude ads from being displayed to users who have already completed the desired action on the landing page. This feature helps refine targeting and optimize campaign performance.

GDN (Google Display Network)



The second method to advertise on Gmail is through the Google Display Network (GDN). However, similar to PMax, it is not possible to exclusively advertise within the Gmail service alone. Ads displayed through GDN are shown across the entire network, including Google's partner sites. This means that your ads will have a broader reach, extending beyond just Gmail.

Google Discover

The third method to advertise on Gmail is through Google Discover. This tool is specifically designed for lead generation. Similar to the previous options, ads are displayed not only in Gmail but also on other websites. However, practically, Google Discover tends to deliver significantly better click-through rates (CTR) and overall campaign performance compared to Performance Max.



However, one common aspect among all three formats is that the moderation process often takes longer than in search advertising. To expedite this process, you can use pre-warmed accounts, investing around $200-300 to warm them up with whitehat offers. Alternatively, a more convenient and cost-effective approach is to launch such advertising campaigns through Google Ads trusted agency accounts provided by a service like YeezyPay.



What approaches are used to promote grayhat offers in Gmail?

Approaches to promoting grayhat offers in Gmail are similar to advertising in search. However, recent changes from Google mean that when a user clicks on an ad in the email service, it no longer appears as a standard email but immediately directs the user to a landing page that opens in the system browser.

Due to the strict rules surrounding grayhat verticals, it is advisable to use whitehat landing pages, and cloakers to promote niches such as crypto, gambling, and nutra. Since Gmail ads now run through PMax, GDN, and Google Discover, a video on YouTube can be used as a pre-landing page, guiding users to the offer's landing page or a Telegram channel.

When preparing your ad creatives, titles, and ad descriptions, it's important to avoid using keywords that could trigger Google to block your account or the entire campaign. For example, when promoting a crypto offer, it's better to use words indirectly related to cryptocurrencies, such as "blockchain conference," "crypto investment courses," " teaching financial literacy," or "speech by a cryptocurrency expert."





The same cautious approach applies to the gambling niche, where it's recommended to use the names of popular slots along with mentions of bonuses while avoiding trigger words like "online casino," "slots," or "play for real money."



In the gambling vertical, landing pages with ratings and reviews of online casinos tend to have good conversion rates through Gmail ads. These pages are considered whitehat and typically pass moderation successfully.



Another option is to use Progressive Web App (PWA) applications as a pre-landing page.

For the nutra vertical, the approach is relatively simpler. It is recommended to focus on the pre-landing page, avoiding the use of "before/after" images and making sure not to mention "guaranteed results" in the ads, pre-landing, and landing pages.





Conclusion

Gmail continues to be one of the most effective advertising placements in Google Ads. In the past, these ads imitated incoming emails, resulting in high conversion rates and click-through rates (CTR). This similarity to regular emails made it particularly advantageous for promoting grayhat niches such as gambling, cryptocurrencies, and nutra.

However, it's important to note that launching advertising campaigns exclusively in Gmail is no longer possible. Ads are now displayed in various other placements as well. To maximize reach and coverage, it is recommended to run advertising campaigns across multiple channels, including Performance Max, Google Display Network, and Google Discover. When working with grayhat niches, it's important for your ads to undergo quick moderation so that you can minimize the risk of rejections, bans, or even account suspension. Using trusted agency accounts from providers like YeezyPay can help with this process.