How Much Should You Budget for Testing Google Ads Campaigns Across Different Geos and Niches in 2024?

[Yeezypay]

Google Ads is a powerful platform that offers vast opportunities for affiliates to drive targeted traffic to their offers. However, success in this platform requires not only a deep understanding of the rules and best practices but also a strategic allocation of budget for testing. Testing various angles, keywords, ad copy, and landing pages is a crucial aspect of running an effective ad campaign in one of the most competitive and complex traffic sources.

In this article, the YeezyPay team, which provides access to Google Ads trusted agency accounts, will shed light on the approximate budgets affiliates may need to allocate for testing campaigns in different geos and niches.

Factors determining the minimum budget for tests in Google Ads

Before we dive into specific budget recommendations, it's important to understand the key factors that can impact how much money you'll need for testing on Google Ads.

Here are the main ones:

- Geo: The cost per click (CPC) can differ a lot between countries and geos. For example, in highly competitive markets like the USA, the CPC is usually higher compared to developing countries like India. This means that affiliates targeting Tier-1 geos (USA, Canada, Australia, Western Europe) may need a bigger testing budget compared to those focusing on Tier-2 or Tier-3 geos.



- The niche: The level of competition and average CPC also varies across different niches. Highly competitive and expensive niches like finance, gambling, dating, crypto, and nutra often require a higher testing budget compared to less competitive niches like children's goods or pet products, especially when promoting offers through platforms like Shopify.
- Traffic quality: The quality of traffic you're aiming for can also affect your testing budget. If you're targeting highly specific, premium audiences, you may need to invest more in testing to find the right combination of keywords, ad copy, and landing pages that resonate with your target audience. On the flip side, if you can attract high-quality, targeted traffic with lower CPC, your testing budget may be smaller.
- Affiliate’s experience: Your experience level as an affiliate can also impact your testing budget. Beginners often need to allocate more money for testing as they learn the ropes and try out different strategies. Experienced affiliates who have a deep understanding of their niche, audience, and platform may be able to optimize their testing budget more effectively.
- Keyword selection: The ability to identify and target relevant, high-performing keywords is crucial for optimizing your testing budget. Even during the testing phase, affiliates should focus on finding the most profitable keywords with high conversion rates (CR) and low CPC. This approach helps minimize wasted ad spend and maximizes the impact of your testing budget.

Examples of budgets for tests in different geos and niches

Now that we have a better understanding of the factors that influence testing budgets, let's explore some approximate budget ranges for different verticals and Tier segments. These recommendations are based on insights from experienced affiliates who use both regular farmed accounts and trusted Google Ads agency accounts from YeezyPay.



Tier-1 (USA, Canada, Australia, Western Europe)

Tier-1 geos, which include countries like the USA, Canada, Australia, and Western Europe, are some of the most complex and expensive areas for Google Ads. These geos have high competition and strict advertising rules.

Here's a detailed breakdown of the recommended budgets for testing in different niches within these Tier-1 geos:

Gambling is one of the most popular and competitive verticals in Tier-1 geos. The high level of competition means you need a big budget to test different approaches and find winning campaigns. You should set aside at least $500–$800 per account for tests. This budget lets you experiment with various keywords, ad creatives, and landing pages to figure out what works best with your target audience.



In the dating and adult niches, you can run successful tests with a budget of $300–$500 per account under ideal conditions. The success of a campaign in these verticals depends on targeting the right audience and testing different offers and creatives. It's important to understand the demographics and preferences of your target audience to create compelling ads that drive conversions.

For testing in the e-commerce niche, even in expensive geos like the USA, Canada, and the UK, a budget of $100–$300 per account may be enough. The focus of testing is on finding successful combinations of keywords and ads, highlighting the unique selling point (USP) of the physical product. Featuring things like free shipping, discounts, or exclusive offers can significantly improve click-through rates and conversions.

In the crypto vertical, the best budget for testing per account in 2024 is $600–$1000. The high competition and strict moderation make this niche expensive for testing. Experienced affiliate marketers recommend using Google Ads trusted agency accounts, like those provided by YeezyPay, to get an advantage. These accounts get more lenient moderation from Google, and also give you the ability to withdraw remaining funds if banned. They also save affiliates from the time-consuming and costly process of warming up accounts before the main campaign. The crypto niche requires a deep understanding of market trends and the ability to create compelling ads that stand out.

In the nutra niche, even in expensive Tier-1 geos, a budget of $200—$400 per account is recommended. It's crucial to find the right approach to creatives and targeting to bypass moderation and attract a target audience interested in purchasing the full course of the offer. Highlighting the benefits of the products, such as health improvements and natural ingredients, can help in gaining the trust of potential customers.

Affiliates working in the sweepstakes niche suggest investing $100–$300 per account for tests. In this niche, the cost per click is lower, and the focus is on testing different mechanics and landing page designs. Creating engaging and visually appealing landing pages that clearly communicate the prize and entry requirements can significantly improve user engagement and conversions.

Similar to gambling, the betting niche has a high level of competition. When entering Tier-1 geos, you need a solid budget for testing various strategies. The minimum amount for tests can vary from $400–$700 per account. This budget allows for experimenting with different ad creatives, keyword combinations, and landing pages to find what works best. Understanding the preferences of your target audience, such as their favorite sports or betting types, can help in creating more successful ads.



Tier-2 (Latin America, Southeast Asia, Eastern Europe)

Tier-2 geos, which include Latin America, Southeast Asia, and Eastern Europe, offer a more affordable and extensive geographic segment for Google Ads. While the cost per click is generally lower than in Tier-1 geos, thorough testing is still essential to achieve optimal results.

Here's a detailed breakdown of the recommended budgets for testing in various niches within these geos:

In the gambling vertical, you should allocate a budget of at least $300–$500 per account for testing. Although Tier-2 geos have a lower cost per click compared to Tier-1, the competition still necessitates a substantial budget to effectively test different approaches and identify successful strategies. This budget allows for experimenting with various keywords, ad creatives, and landing pages to find what resonates best with the target audience.

In the dating niche, you can achieve good results with a budget of $200–$300 per account. The broader coverage in these countries means you can reach a larger audience for less money. Accurate audience segmentation and testing various offers and creatives are crucial for the success of your campaigns. Understanding the demographics and preferences of your target audience will help create compelling ads that drive conversions.

For the e-commerce niche, it is recommended to allocate $50–$150 per account for tests. The lower competition and cost per click in these geos make testing more budget-friendly. The focus should be on finding successful combinations of keywords and ads, emphasizing the unique selling proposition (USP) of the physical product. Highlighting features like free shipping, discounts, or exclusive offers can significantly improve click-through rates and conversions.

In some Tier-2 countries, such as Brazil, there is an increased interest in cryptocurrency, which affects competition and the cost of tests. In practice, you will need to deposit $250–$500 per account during the testing stage. This budget allows for exploring different ad creatives, keyword combinations, and landing pages to find what works best in the competitive crypto niche.

For affiliates running campaigns in the nutra niche, a budget of $100–$200 per account is recommended. With the right selection of an offer that addresses the needs of the majority of the audience, this budget can be effectively utilized for testing. It's crucial to find the right approach to creatives and targeting to bypass moderation and attract a target audience interested in purchasing the full course of the offer. Highlighting the benefits of the products, such as health improvements and natural ingredients, can help in gaining the trust of potential customers.

Sweepstakes is another profitable and popular niche in Tier-2 geos. Adapting creatives and mechanics to the local audience is extremely important, and a full test can be carried out with a budget of $50–$100 per account. Creating engaging and visually appealing landing pages that clearly communicate the prize and entry requirements can improve user engagement and conversions.



In the betting niche, even in the mid-price segment, competition among advertisers and affiliates is quite fierce due to the popularity of sports like football and polo. The auction can become overheated, so it's worth setting aside a budget of $200–$400 per account for tests. This budget allows for experimenting with different ad creatives, keyword combinations, and landing pages to find what works best.

Tier-3 (Africa, some countries in Asia and Latin America)

Tier-3 geos, which include Africa and certain countries in Asia and Latin America, are usually seen as the most budget-friendly segment for Google Ads. However, these geos also have a huge number of users, meaning traffic volumes can be much higher than in Tier-1 and Tier-2 geos combined. If you don't test in this segment, you could lose a lot of money, possibly hundreds of thousands of dollars, without even getting a small number of leads.

Here's a detailed breakdown of the recommended test budgets for different verticals in Tier-3 geos:

In the gambling vertical, a budget of $100–$200 per account is recommended. While the cost per click is very low, the quality of traffic may also be lower compared to other tiers. This budget lets you experiment with various keywords, ad creatives, and landing pages to find what works best with your target audience.



For the dating niche, a budget of $50–$100 per account is suggested. In these countries, it's important to think about cultural considerations when making creatives. Some Tier-3 geos are absolute or partial theocratic monarchies, where most of the population follows religious norms. Understanding these important details is crucial for creating successful ads that align with local sensibilities and drive conversions.

In the e-commerce niche, a budget of $25–$75 per account is recommended. The audience in these geos tends to trust almost everything shown on banners and landing pages. However, there may be issues with low buyback percentages. To test combinations with nutra offers, because of the nature of the vertical, a slightly higher budget of $50–$100 per account is advised. This ensures thorough testing of different product offerings and ad creatives.

Also, based on the recommendations of practicing affiliates, tests in the crypto niche cost $100–$150, sweepstakes – $25–$50, and betting – $100–$200 per account.

How to minimize test costs in Google Ads

Even if your budget is limited, there are several strategies to reduce your Google Ads testing costs and increase your chances of success. Here are some recommendations:



Here are some recommendations:

- Start small: You don't need to spend a lot of money on tests right away. It's better to launch a test campaign with a small budget, analyze the results, and gradually scale up the strategies that work well. This way, you can figure out what works without risking too much money.
- Use micro-test tactics: Don't try to test all possible combinations at once. Instead, start with a small number of keywords and ads, and gradually add new ones. This helps you identify what works without overwhelming your budget or making data analysis too complicated.
- Analyze data and draw conclusions: Google Ads provides a lot of useful statistics. Even experienced affiliates should not ignore regular data analysis. By identifying patterns and optimizing campaigns based on this data, you can make more informed decisions and improve your campaign's performance.
- Use Google Ads trusted agency accounts: Using trusted agency accounts gives you a competitive advantage over new accounts with zero history. YeezyPay provides access to trusted accounts with a high level of trust from Google. If an account is banned, the affiliate can create a new one in a few clicks and continue to run traffic, saving time and resources.



When to stop tests and start scaling


There's no single rule for when to stop testing and start scaling, but here are some signs that you've found a winning campaign:
- Stable ROI within 3–5 Days: If your advertising campaign is already profitable during the testing stage, that's a good sign.
- Low Cost Per Lead (CPL): The cost of attracting one customer should be lower than their Lifetime Value (LTV).
- High CTR and conversion rates: This means your ads, landing pages, pre-landing pages, and applications are relevant and interesting to your audience.

Don’t waste your budget, but invest in proper testing

Testing in Google Ads isn't just a necessary step; it's a way of making a profit from the very beginning. The key is to plan your budget carefully, test different variables together, and constantly analyze the data. This will help you adapt your strategies to any changes in Google Ads.

Many marketers have shown that even a small budget of $100–$200 in Google Ads can be turned into a profit and an ROI of over 100% if you carefully choose the location, niche, and offer using micro-test tactics. Google Ads provides a lot of information, and being able to analyze it and draw conclusions will help you optimize your campaign and increase your profits.

Additionally, using Google Ads trusted agency accounts will save you from worrying about finding high-quality accounts and warming them up before a test run. You can get access to these trusted agency accounts right now through YeezyPay, ensuring a smoother and more efficient testing process.