[Get] Get Scrappy : Smarter Digital Marketing for Businesses Big and Small

[Super Eagle]

Praise for Get Scrappy
“Nick shows us why money is the bane of creativity. No budget? No problem. This useful and entertaining book shows
us how to put brains before budget.”
— Mark W. Schaefer, Schaefer Marketing Solutions,
author of The Content Code

“While every other book out there gets more complex, this one gives you a whole lot of simple, common-sense practices
to take your business to the next level. This book will just plain work for you.”
— Joe Pulizzi, Founder, Content Marketing Institute
and author of Content Inc.

“Get Scrappy provides a marketing roadmap anyone can use . . . big, small, nonprofit, corporate . . . and couldn’t we all
work a little smarter?”
— Carie Lewis Carlson, Director, Communications Marketing,
The Humane Society of the United States

“If marketing your business seems like a Herculean task, don’t worry! Just Get Scrappy and dig into Nick Westergaard’s
book.”
— Michael Stelzner, author of Launch
and Founder of Social Media Examiner

“The modern era of marketing feels like what would happen if you gave every fifteen-year-old the keys to their own car
without bothering to teach them how to drive. Some would be fine, others would crash, and the rest would never even get
the engine started. Nick Westergaard’s new book is like modern marketing Driver’s Ed, if Driver’s Ed were really smart,
funny, and surprising. After reading Get Scrappy, I think I’m finally ready to leave my driveway.”
— Heidi Grant Halvorson, Ph.D., bestselling author of Nine Things Successful

People Do Differently and No One Understands You and What to Do About It. “Want to get better at digital marketing? Read this book. In it, Nick successfully argues that to win in the age of ‘Ooh,
shiny!’ one needs to be smarter, faster, and come up with better ideas. Get Scrappy will help you do that.”
— Pete Shankman, author of Zombie Loyalists:
Using Great Service to Create Rabid Fans

“The whole of Westergaard’s book is important, but Part Three will hone you down into a sharp and useful instrument of
magic. This book delivers!”
— Chris Brogan, CEO Owner Media Group and coauthor
of the New York Times bestseller Trust Agents

“In the age of the customer you have to know more than just the buzzwords, trends, and technology. Nick helps you
become a scrappy marketer so you can build strong relationships with your customers and engage them in your
community.”
— Mike Gerholdt, Admin Evangelist at Salesforce
and host of the ButtonClick Admin podcast

“I wish more brands would get scrappy with their marketing. Digital marketing used to be a panacea because it was fast,
cheap and data-driven. Now, too many brands see marketing as slow, expensive, and filled with so much data that they
are paralyzed by it. Big mistake. Get scrappy. It’s not just the name of this great book by Nick Westergaard, it’s an
attitude that all brands need to embrace, strategize and execute on. Here’s your roadmap.”
— Mitch Joel, President, Mirum, author of Six Pixels of Separation and CTRL ALT Delete


https://www.solidfiles.com/v/NaNyeyg3Wj5dG

[sennah]

Thanks for the share.

[banjo]

Thanks for another great share, Super Eagle.

[Vanilla Bean]

Quote from the book:

scrappy...describing someone or something that appears dwarfed by a
challenge, but more than compensates for seeming inadequacies through will,
persistence, and heart.

[Edog]

Thanks for sharing, Repped.

[Archimedes]

HMMM. MAY BE INTERESTING. REPPED.