[Get Ebook]Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee (epub/mobi

[strada]

Storynomics: Story-Driven Marketing in the Post-Advertising World [ebook free] by Robert Mckee (epub/mobi

Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.


Feel free to leave some REPS

https://www20.zippyshare.com/v/3BAVOfyp/file.html

[GordonShumway]

Let's face it. Marketing is changing and the best way to get and hold the attention of your target market is to tell a real story.

Story is how we share information going all the way back to the cavemen. How we communicate is around telling stories. Understanding how to do this well, how to structure your information is key to getting your message out in the world and in front of the right audience.

Well worth the read.

For those of you that want the PDF Version:

Magic Button :

http://mir.cr/1PGXZRGH

Reps are always appreciated.


Cheers,

G.S.

[Peet]

Thanks guys, repped both of you

[NicheMarketer]

repped op + gordon