[GET] Uncensored Sales Strategies

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Book Description: 310 pages scanned, OCRed and bookmarked.

Sex Sells…

With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less.

The business she was really in?

Selling fantasies.

Fantasies inspire, excite and motivate - they make us feel good about ourselves.

We all buy fantasies everyday - from a car dealership, a spa, a realtor.

The salesman that masters the art of selling fantasies can write his own check.

Now the Mayflower Madam shows you how - in a way you've never dreamed of.

Through racy examples and entertaining anecdotes, discover how to:

* Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goods
* Figure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experience
* Be selective and attract affluent customers where price is not a barrier
* Reverse the sales process, creating a sales choreography to take control of your prospect
* Quickly establish your clients' trust - lessons from a business where trust is hard to come by

Plus get Sydney's 25 XXX-Rated Sales Secrets!

Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling.

Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune yourown sales process providing the ultimate payoff!

Sydney Biddle Barrows, known today for her innovative, unorthodox, approach to sales, is perhaps best known for her reign as the Mayflower Madam when she founded and operated New York's most elite, premium-priced escort service.

Her autobiography and bestselling book, Mayflower Madam, was recognized as one of the best business books of its year by Fortune magazine.

Today, Sydney is a successful sales consultant advising million dollar companies and entrepreneurs within multiple industries.

Dan Kennedy is provocative, irreverent and sarcastic - but most important, he's effective.

From a review:

There is good news and bad news. First, the bad news; The title may attract a readership that is expecting something far more explicit than you get. And if you're itching to criticise the content because it talks about Ms. Barrow's former business...there is little to support such a point of view. The fact that she ran an escort service becomes incidental pretty quickly. There is more bad news. The book is slightly hard to read in that you sometimes don't know whether you are reading Sydney Barrows or Dan Kennedy. Either their writing styles are very similar, or Mr. Kennedy has actually written the book from speeches, interviews, and notes from Ms. Barrows. The book tells you who wrote the chapters, but they all read in a very similar style. Also, about half the book is written by Ms. Barrows and the other half is from Dan Kennedy and assorted contributors.

So why in the world would I give the book five stars?
Because the content is Phenomenal.
Ms. Barrows explains how she used proven marketing principles to build an extremely lucrative professional services business. Her explanation on how she charged a premium price for standard services by creating "perceived extra value" is worth the prices of the book alone.
The extra contributed articles (by different authors) I first thought was just "padding" to fill the book....but they actually contribute and have valuable marketing lessons on their own. For example, this is the first place I've seen the entire method of selling Encyclopedias (and why the sales method is practically foolproof) spelled out, by a contributing author. Again, worth the price alone.

As a business author myself, I constantly hear "This won't work in my business". Well? If Ms. Barrows can take time tested marketing principles (the type taught by Mr. Kennedy) and profitably apply them in HER former business...you can apply them to YOURS.
I also own a retail store. Every strategy in the book can be easily translated into a usable profitable idea, that I can use in my business, and so can you. Ms. Barrows' insight on creating a "buying experience" was eye opening and completely spot on.

Her essay on how to create higher value (in the customer's eyes) even when you DON'T have what they want, made me laugh out loud. Not because it was funny, but because the idea was so simple and effective, I couldn't believe I never heard of it before. (or thought of it myself)

This book is promotional, in that it has a couple of offers in the back of the book. And here you'll see the "Kennedy Method" of selling...give sooo much value up front (in the book), that you just WANT to buy what he has next. Ms. Barrows seems to have learned that lesson too. Plus...this IS a book about selling, isn't it? If you weren't offered a chance to spend more money...what kind of salesmanship would that BE?

Suck it up, pay the $14, and use a highlighter. You'll need one. After you get through the "Sex sells" and the "Oh Gosh, I can't believe she was in THAT business" nonsense...you can uncover the real Gems. There are plenty.

Added 3/03/09 I read a review that said that other authors just say positive things...and are misleading. I have to agree. It happens all the time. But you can usually tell who really read the book being reviewed.

Worth a download I guess. . .